In recent years, with China’s increasing international influence, Chinese elements have also won recognition in various fields, and this is called “the Chinese style”. The data shows that on the Alibaba platform alone, the cumulative search volume of keywords related to Chinese elements exceeded 12.6 billion in 2018.

Driven by the trend of “Chinese style”, major brands have innovated packaging art, fused domestic brands with traditional culture, and enhanced user interaction experience. With the advent of New Year’s Day and the New Year, New Year’s goods, as an important symbol of cultural value carrying the flavor of the year, have shown off the trend of the country. In particular, the food and beverage industry, which is at the top of the order list of domestic brands, has used the Chinese style to the extreme and spread widely in the process of sharing the joy of reunion with loved ones.

Hot Kid’s National Can Series – Trigger “the Most Influential Chinese Style Trend”

On May 10, 2019, Tmall launched a “Chinese Product Award” with a hundred domestic brands, which attracted great attention. The milk tank national brand Hot Kid launched 1,000 of its ethnic tank series Hot Kid milk, which sold out on the same day. Hot Kid’s magical and cute expression combined with the 56 national costumes and special clothing blessings formed the “most prosperous national style”, tightly grasping the emotion of the Chinese people’s self-confidence and rising, evoking the identification of domestic brands by young people.

Hot Kid’s National Can Series

Tsingtao Brewery Upholds “Chinese Style” - Transformed into a New Favorite of National Trend

Beginning in 1903, in March 2019 at the New York Fashion Week, the cross-border NPC was the best show ... National style is flourishing. Tsingtao Brewery integrates a century-old brand with fashion, youth and vitality, and perfectly transforms into a domestic brand. It has also been recognized by the market. In the recently held “Tmall 2020 Gourmet Ceremony”, Tsingtao Brewery was awarded the highest level award of Tmall Food Industry- “Most Popular Brand of the Year”.

Behind the recognition is that Tsingtao Brewery has a high respect for Chinese cultural values and multi-dimensional extension and diffusion. For example, Tsingtao Brewery Co., Ltd.’s joint development of “Sit on the Diaoyutai and enjoy the very flavor” packaging, unites the “national & national, Chinese & world’s” world view, and “horizon of vision”, setting off a shock wave of Chinese cultural pride. In addition, Tsingtao Brewery’s “Fu Lu Shouxi” cans, “Rat Brings Good Luck” cans, Chinese New Year zodiac version of good luck, and family gift boxes. Whether it’s an annual dinner or family reunion, visiting relatives and friends, good luck is very pleasing-  you are the lucky rat in 2020, go for a cup of beer!

Tsingtao Brewery “Sit on the Diaoyutai and enjoy the flavor” series

Tsingtao Brewery “New Millennium” Series

Tsingtao Beer “Rat Brings Good Luck” Series

Bingfeng Soda “Zhou Qin Han Tang” Comes - Creates the Landmark National Tide Flavor

Each place has its own way of supporting its own inhabitants. The style of Qin and Zhou Dynasties has made the cultural heritage of Xi'an, the ancient capital, and also the landmark flavors of Xi’an culture such as Bingfeng Soda, Chinese hamburger and cold noodle. “Bingfeng Soda” was launched in 1953. It is a kind of sweet orange-flavored soda. Nowadays, in addition to glass bottles, there are also canned products. Taking advantage of the national trend, Bingfeng Soda made a “unique” version of a highly transparent can.

Taking the characteristics of the ancient capital as the cornerstone, Bingfeng Soda interweaves the rich history and the fresh orange flavor. The “cans” embody the culture of Zhou, Qin, Han, and Tang dynasties, so that you can learn the history from the cans. In this way, the atmosphere full of landmark flavors has also triggered the market effect of “cultural collection” and unambiguous “residence”, becoming a “Xi’an gift” that blends history and reality, connects feelings and society.

Bingfeng Soda “Zhou Qin Han Tang” Series

Longshanquan Beer “You are the Luckiest Rat” - the strongest taste in the year

The beer brand Longshanquan, which is rich in regional characteristics, has also made great efforts in the packaging design. It changed its approach to the transparent glass bottle commonly used in the beer industry, based on the traditional Chinese cultural zodiac design blueprint, and carried it in a stylish can shape and Chinese style. In this way, not only the weight of the bottle is only one-fifth of that of the glass bottle, but also the design has been widely praised by the market. For example, the “You are the luckiest rat” version of the New Year in 2020, the animal shape can be ridiculous, it is very addictive.

Longshanquan Beer “You are the Luckiest Rat” Series

In addition to the above-mentioned brands, brands such as Snowflake Beer, Jianlibao, and Pepsi have also early married with Chinese style design. Especially on the limited-time products of the New Year, the design is much brighter, attracting consumers at their first sight.

Snowflake Beer Facial Makeup Series

Jianlibao National Style Series

Happy New Year Pepsi Series

The trend of Chinese style design during this New Year’s Festival not only shows the brand’s self-confidence in traditional Chinese culture, but also the importance it attaches to China's huge market. It also deeply hides the breakthroughs in the manufacturing technology capabilities of China's manufacturing industry and its deep-rooted joint design with brands.

As a packaging supplier for a large number of national brands such as Hot Kid, Tsingtao Brewery, Bingfeng Soda, Jianlibao, Dragon Spring, Dongpeng Special Drinks, Yan Palace, etc., ORG is also a leader in the manufacturing and design industry of metal packaging cans in China. ORG has been adhering to technological research and development and design innovation for many years, and has developed a new generation of color spraying technology to ensure the charm of the brand image, and it is steadfast in protecting consumers with high temperature and transportation explosion-proof technology.

ORG, as a leader in the metal packaging industry, follows the strong attack of the Chinese style and cooperates with many brands in the food industry. This not only meets the Chinese people’s experience and needs in aesthetic, cultural, emotional, social, and other aspects. It makes product packaging an important position for brand manufacturing topics and event marketing to boost the brand’s volume. Through craftsmanship, quality, design, and marketing capabilities, China’s brands can be fully empowered to make the domestic product tide and Chinese style go further.