2022.10.25
Qiaoshou Xiwang Appears at Chengdu China Food & Drinks Fair

From November 10 to 12, the 106th China Food & Drinks Fair was held in Chengdu · Western China International Expo City and Chengdu · Century City New International Convention and Exhibition Center. This year’s China Food & Drinks Fair is special. It is the merger of the 106th China Food & Drinks Fair (spring) and the 107th China Food & Drinks Fair (autumn). It is expected that the scale of this China Food & Drinks Fair will be larger than before.

More than 5500 enterprises from more than 30 countries and regions are expected to participate in this Fair, radiating the entire circle of food and alcohol enterprises, and gathering leading backbone enterprises and small and medium-sized new enterprises. The “international style” has always been the highlight of the China Food & Drinks Fair. During this year’s China Food & Drinks Fair, there will be many exhibition groups from France, Belgium, Japan, Italy, Canada, etc., who will bring their own unique exhibits.

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▲The 106th China Food & Drinks Fair, Functional Map of Western Expo City Exhibition Area

The theme of this year’s China Food & Drinks Fair is “wonderful in pairs and promising”. The total exhibition area is 280,000 square meters, and the number of exhibitors will exceed 5500. Tens of thousands of kinds of exhibits will show up in 2 major exhibition halls, 9 major exhibition areas and 15 special areas. In terms of exhibition area setting, Xibo City and Century City exhibit in the mode of “one city, two pavilions” to achieve zoning and special area display. The Century City will set up exhibition areas for traditional wines, wines and international spirits, low tide wines and beer. Western Expo City will set up exhibition areas for leisure food, drinks and dairy products, condiments and ingredients, ingredients and imported food, food machinery, food packaging and design.

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▲The 106th China Food & Drinks Fair, Functional Map of Century City Exhibition Area

Among the 15 special zones, the Century City will set up 7 special zones, including Sichuan Liquor Zone, Sauce Liquor Zone, Fragrant Liquor Zone, Yellow Rice Wine Zone, Health Wine Zone, International Spirits Zone and Wine Utensils Zone. Western Expo City will set up 8 special areas, including catering and supply chain area, food e-commerce area, tea area, hot pot area, condiments and ingredients area, green agriculture area, catering packaging area, and international machinery area. It is also the first time to set up a low tide wine exhibition area, which will bring more dynamic and rich experiences to visitors.

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It is worth mentioning that Xiwang Sports Nutrition Drink, a new generation of sports drink jointly developed by China Sports Industry Group and ORG, will also make a wonderful appearance at this sugar and wine meeting. As a professional endurance sports nutrition drink specially developed for regular sports people in China, Xiwang is rich in niacin, vitamin B, caffeine, taurine and other components required for sports. It not only has the function of supplementing conventional nutrients, but also uses the innovative “Pei Oxygen 2+2” formula based on the needs of regular sports people to more scientifically supplement sports energy, enrich physical strength, quickly recover sports status, and improve sports performance. Since its listing, it has been recognized by a large number of professional sports people. It is not only the official partner of China Fencing Association and the official beverage supplier of Auxerre Football Club in France, but also unanimously recommended by Sun Yiwen, the women’s epee champion of the Tokyo Olympic Games, Zhong Tianshi, the world champion cyclist, Lei Sheng, the men’s foil champion of the London Olympic Games and other professional athletes.

The Food & Drinks Fair, which is praised as the “World’s First Fair” by the industry, is coming soon. Whether you are industry professionals or fans of the Food & Drinks Fair, facing two exhibition halls, nine exhibition areas and the “vast” Food & Drinks Fair with an area of 280000 square meters, it will be a great test for your physical strength. Exhibitors also need a bottle of Xiwang whenever and wherever they want to save energy for going to all the sugar and wine fairs, so that they can come back and enjoy themselves. The industry is prosperous, and we will share the grand event. Whenever there is Xiwang, there will be energy! Come on, this is your Xiwang!