To refresh your mind, there is “Xiwang drink”, and to relieve fatigue, there is “Xianghe Homemade Food”, and after a long journey, there is “Fruit Time Can”…

Convenient supermarkets at gas stations are about to receive flagship formations of ORG’s own brands.

On November 1, ORG Technology Co., Ltd. (hereinafter referred to as “ORG”) and Beijing Longyu Petrochemical Co., Ltd. (hereinafter referred to as “Beijing Longyu”) signed a strategic cooperation agreement in Huabin Building.

Guan Yuxiang, founder of ORG, Zhou Yuan, vice chairman of ORG, Chen Ying, consultant of ORG, Gao Shujun, vice president and secretary of the board of directors, Liu Zhihua, vice chairman, secretary of the party committee and general manager of Beijing Longyu, Qu Haiying, member of the party committee, chief accountant and chairman of the trade union, and Tian Changsuo, member of the party committee and deputy general manager, attended the signing ceremony of strategic cooperation.

Channel cooperation is only one of the strategic links between the two sides. It is reported that the strategic cooperation between ORG Technology and Beijing Longyu will give full play to the advantages of FMCG research and development, production, product customization, sales channels, customer resources, and promotion platforms to achieve win-win cooperation.

Connect resources both online and offline to achieve mutual benefit and win-win results

As the leading enterprise of metal packaging in China, ORG is the first comprehensive packaging solution provider in China, integrating brand planning, packaging design and manufacturing, filling services, information assisted marketing, sports marketing, etc.

As a veteran in the field of FMCG, ORG has strong product R&D capability and supporting production capacity, and its production capacity reaches the whole country.

At present, ORG is making strategic expansion in the field of fast moving consumer goods such as food and beverage, and has begun to take shape and influence.

Beijing Long Yu is a member of the national team with strong strength in the field of FMCG.

Founded in 1993, Beijing Longyu is a state-owned joint-stock enterprise held by Sinopec Sales Co., Ltd. and jointly invested by PetroChina Heilongjiang Petroleum Sales Co., Ltd.

Relying on years of refined oil circulation business and strong channels of shareholders, Beijing Longyu has developed and promoted its own brands such as “Joy Shuang” glass water, “Autumn October” rice, and has strong network channel service capabilities and gas station sales capabilities.

In this strategic cooperation, ORG will open up the customer resources accumulated for many years, enable the online platform independently developed by Beijing Longyu to achieve customer diversion, comprehensively improve the traffic and transform data of the online platform, and open a new prospect for online sales of Beijing Longyu.

At the same time, Beijing Longyu will also rely on its own store and channel development capabilities to introduce ORG’s own brand products into Sinopec’s EasyJet channel for sales, so that more EasyJet customers will know ORG's products and improve the sales and brand influence of ORG’s products.

Gathering Strength, Drivers’ Home Help You Go Everywhere

From the current product list of ORG’s flagship formation of its own brand, the channel list with Beijing Longyu can be seamlessly connected. This is also one of the biggest concerns for the strategic cooperation between the two sides.

PetroChina and Sinopec have a large team of “card users”, and the “Drivers’ Home” is an extremely important refueling and material supply station for many card users in the long distance.

The strategic cooperation between ORG and Beijing Longyu will bring a new experience of material supply to drivers on the original basis.

Whether ORG’s private brand can remind card friends of the functional drink “Xiwang” of Shennao, or ORG’s “prepared homemade dishes” where they can eat home cooked dishes at any time when they go out, or even the “Fruit Time”, which is a fresh canned fruit that has been transported for a long distance, it can bring a new warm experience to card friends for their hard long distance travel.

The car needs to be refueled and the driver needs to eat well. The strategic cooperation between ORG and Beijing Longyu is bound to be warm and loving. The hand in hand of both sides also means that long-distance drivers can loudly say goodbye to “no place to sleep, no place to sleep, pickled noodles in the car”.

Complementary advantages open up a new situation of scenario marketing business model

Channel cooperation is not the main battlefield of strategic cooperation between ORG and Beijing Longyu. What the two sides care more about is the shaping and operation of consumption scenarios together.

For example, with the economic development, the offline channels served by Beijing Longyu have a lot of consumption scenarios in the environment where cars are the mainstream means of transportation.

Long distance travel, short distance camping, RV supply, family shopping and other diversified consumption scenarios are bound to bring more diversified product demand.

As a FMCG service provider for many years, ORG also has advantages in the processing and distribution of terminal consumer goods based on its strong product research and development capabilities.

In the past two years, ORG has joined hands with several strategic partners to create new territories in various consumption categories. Whether it is “prepared homemade dishes”, “magic preserved meat”, “Lek K beer” in the scene of party, picnic and daily consumption, or the medicine food homologous drink “Yuan Yang Wu Yu” in the scene of health preservation, or the sports nutrition drink “Xi Wang” in the scene of sports and anti-fatigue, it has received good market response.

The strategic cooperation between ORG and Beijing Longyu will give full play to their respective advantages and jointly discuss the development and provision of products and services under specific demand scenarios according to the changes in market demand and business model.

ORG’s capabilities in technology research and development, production and processing, packaging and distribution are beyond doubt. According to the plan, ORG will use differentiated products, intelligent packaging, and safe and environmentally friendly packaging to meet the consumer demand in various scenarios, and develop more marketing scenarios for both parties.

At the successful conclusion of the 20th National Congress of the Communist Party of China (CPC), the blueprint drawn by the 20th National Congress of the Communist Party of China (CPC) urged people to forge ahead, and the new journey of building a socialist modern country in an all-round way has begun. ORG Technology and Beijing Longyu will fully implement the spirit of the 20th National Congress of the Communist Party of China, and work together to win the future.