Milk powder is related to the growth and health of babies. Choosing a good can of milk powder is the most important thing for every father and mother.
Good milk powder requires not only high-quality milk sources and formulas that promote the growth and development of babies, but also packaging products that can ensure the quality of milk powder throughout the process, lock in nutrition, lock in freshness, and be convenient and labor-saving to use.
ORG Technology Co., Ltd. is a customized integrated milk powder tank under the “Ruibuen” brand of Inner Mongolia Mengniu Dairy Industry (Group) Co., Ltd. This is how it protects the high quality of the brand, making every can of milk powder that comes to consumers' hands safe for mothers to buy and happy for babies to eat.
Packaging empowers China’s milk powder to improve quality and upgrade
In recent years, behind the rise of domestic infant formula milk powder, on the one hand, domestic brands have made significant progress in product quality, safety, and other aspects, gradually establishing consumer trust. On the other hand, while continuously increasing investment in basic research such as breast milk, domestic milk powder not only optimizes the formula, but also includes product packaging, customer experience, etc., achieving a comprehensive improvement of the product.
Mengniu Ruibu’en Enzhi and Jingzhi formula milk powder are the new outstanding representatives of domestic milk powder.
Ruibu’en Enzhi not only applies the MLCT structured fat formula, which is a scientific research achievement in breast milk, to meet the needs of babies for “growing strong without being fat, and having excellent brain power”, but also adds multi-dimensional affinity nutrients such as prebiotics, milk derived proteins, and brain power, making the absorption of nutrients more comprehensive and setting a new benchmark for affinity formula.
Ruibu’en Jingzhi is a desert organic baby formula powder launched by Mengniu. In terms of milk source, Jingzhi uses the same milk source as Mengniu Trensu Desert Organic Milk. In terms of formula, Jingzhi adheres to the concept of “being not only organic, but also scientific formula”, especially adding multi-dimensional nutrients such as rare organic OPO, prebiotics, probiotics, and nucleotides, creating a new era of desert organic baby formula in China.
As a metal packaging company that has been developing with Chinese dairy companies, ORG has witnessed and participated in the rise of domestic milk powder throughout the process. The production of milk powder cans is the main product promoted by ORG in recent years. The company established a milk powder can business department on September 15, 2020, which is responsible for the market development, production organization, and customer service of the company’s milk powder can business. ORG, which serves many well-known brands, knows that the quality of packaging is always the most fundamental and core driving force, and the appearance of packaging is a direct communication with consumers. Only by reaching consumers’ hearts and encouraging them to make choices can we make quality determine the outcome. Therefore, packaging should be both internal and external, with both a good quality core and a product experience with excellent usability. This is a good product that is responsible for the FMCG brand and consumers.
In the field of innovation in milk powder cans, ORG has been making new breakthroughs in packaging materials, structure, decoration and printing, packaging functions, and has successively developed more than ten innovative cans, including square and round cans, fat mound cans, fat cans, and dumbbell cans.
This time, ORG provided Mengniu Ruibu Enzhi and Jingzhi formula milk powder with an integrated milk powder tank, which can be described as a combination of ingenuity and innovation, meticulously crafted, and full of love!
Packaging innovation locks in freshness and nutrition
This time, ORG has designed an integrated milk powder tank for Mengniu Ruibu En. The proportion of the tank body and lid is comprehensively optimized, and the overall line is smoother. Custom high cover design for easier opening and closing. Custom high cover design for easier opening and closing. The position of the rolling ribs on the upper and lower edges of the integrated tank has also been adjusted to allow for a large layout design of the tank’s appearance pattern, making the product more complete in visual effect display, and more conducive to product shelf identification and comprehensive display of product information.
Moreover, the charmingly naive panda mother and child on the Ruibu’en integrated milk powder can also have a great origin. Panda is not only a national treasure of China, but the panda on the tank is also a pair of panda mothers and children named “Ruirui” and “En’en” adopted by Ruibu’en at the Shenshuping Base in Wolong, China's Giant Panda Protection and Research Center. On July 10, 2020, at the brand renewal conference of Ruibu’en, Ruibu’en expressed its hope to interpret Ruibu’en product philosophy by adopting this pair of panda mothers and children: “Mom nurtures babies, Ruibu’en nurtures grace." Every baby is a mother's “treasure”. Ruibu’en hopes that every Chinese baby will receive careful care and wholehearted protection, and also expresses Ruibu’en brand philosophy of unlimited care and care for babies.
ORG has a deep understanding of the brand concept and product implication of Ruibuen, and has meticulously crafted the panda mother and child pattern in the main visual image of the layout design, striving to fully demonstrate the professional, comprehensive, and unlimited love of “Ruibu’en” for the baby!
In terms of tank printing, ORG adopts intelligent anti-counterfeiting technology, and the printing on the outer surface of the tank adopts a hybrid method of UV and heat curing, which repeatedly changes the design elements of the mother panda and baby panda in the front view. The lines are reasonably bent or deflected to form a continuous convex pattern, with regularity, consistency, and variability. The pattern is more textured, three-dimensional, and vivid. Touching the part of the pattern, the lines are convex and soft. The feeling of licking the calf, the love and warmth flowing in the blood spring out, and the entire picture emits a light of love.
It is worth mentioning that ORG’s innovative printing technology at Ruibu’en can won the first prize in the “2022 Eighth Packaging and Printing Works Competition” sponsored by the China Packaging Federation, and received unanimous praise from domestic experts.
Mengniu Ruibu’en guarantees high-quality milk source and scientific and reasonable formula from the source. ORG milk powder cans use high-quality packaging to ensure the safety, reliability, and ease of use of the product. I believe that with the “integrated milk powder cans” of “exquisite craftsmanship, full of love”, Mengniu Ruibu’en series of milk powder will bring surprise to Chinese consumers and bring new improvements to the quality of the milk powder industry. ORG is willing to contribute to the high-quality development of the Chinese formula milk powder industry!
