At the 2025 Canmaker Summit in Dublin, Ireland, Zhou Yuan, Vice Chairman of ORG Technology, delivered a compelling keynote address tracing the company's remarkable journey. Zhou detailed how ORG transformed from a player in China's highly competitive metal packaging market into a global industry leader. The presentation offered industry peers unique insights into the evolution of China's metal packaging sector and revealed the strategic decisions that enabled ORG to break free from intense domestic competition. Zhou also shared the company's ambitious vision for future growth and international expansion.

Navigating the Red Ocean: China's Two-Piece Can Overcapacity Challenge

Using compelling market data, Zhou illustrated how China's two-piece can industry has grappled with severe overcapacity issues due to supply-demand imbalance over the past decade.

He pointed out that domestic two-piece can production capacity had already begun to slightly exceed market demand a decade ago. The situation steadily worsened as manufacturers continued adding factories and production lines, creating an increasingly severe supply glut. This oversupply triggered an ongoing downward spiral in prices.

Recent trends show that while production capacity keeps expanding, demand growth has stagnated, leading to ever-widening gaps between supply and demand.

Faced with this intensely competitive environment, ORG and other Chinese packaging manufacturers had to think beyond domestic borders: leveraging global expansion to open new markets and to create fresh opportunities for growth.

Thriving in Turbulent Waters: Strategic Acquisitions Create an Industry Giant

Rather than succumbing to market pressures, ORG pursued an ambitious strategy of growth through strategic acquisitions. Two landmark deals proved transformative for the company's trajectory. The first came in 2019 with ORG's acquisition of Ball Asia-Pacific operations, a move that brought with it cutting-edge technology and a portfolio of premium clients. Even more significant was the 2025 privatization of CPMC Packaging, widely regarded as a game-changing moment that cemented ORG's position as an industry powerhouse.

Today, ORG has developed into a leading enterprise in China's two-piece and three-piece can markets.

It operates more than 100 state-of-the-art production lines, with comprehensive capabilities spanning R&D, design, manufacturing, quality control, and distribution. The company's diverse product range encompasses beverage and food cans, plastic packaging, and industrial steel drums.

The company has also pioneered comprehensive services, including integrated filling operations for nearly all beverage categories (except bottled water) and advanced digital marketing solutions.

 The company maintains robust product quality and food safety management systems.

The company's operations span four continents, with manufacturing facilities across Asia, Europe, Australia, and North America.

"While others retreated from market challenges, we saw them as opportunities for transformation," Zhou reflected. "By taking bold steps to consolidate and strengthen our position, we've turned industry headwinds into catalysts for structural transformation."

Charting a Future of Innovation, Sustainability, and Global Growth

Looking to the future, Zhou outlined three key pillars of ORG's strategic vision:

Global Market Expansion: The company plans to continue to expand its international presence, building on existing operations while pursuing new opportunities to create a more comprehensive global manufacturing network.

Environmental Leadership: As an early adopter of ESG reporting in China's packaging sector, ORG has made sustainability a core focus. The company's innovative "Can to Can" Green Recycling Alliance exemplifies this commitment, having collected and recycled over 2.2 billion aluminum cans in 2024 alone, creating a true circular economy for aluminum packaging.

Product Innovation and Brand Development: Innovation extends across ORG's product portfolio, from aluminum bottles and cups designed for modern consumption habits to specialized containers and DRD bowl cans serving the booming ready-meal market. Most significantly, the company has embarked on an ambitious "Packaging+" strategy, evolving from a behind-the-scenes manufacturer into a brand creator. This transformation is evident in the successful launch of its own consumer brands, including Xi Wang sports beverages and YuanBen Shanliang ready-meals, pioneering an innovative business model that merges co-packaging with brand development.

"Never Being Satisfied With What We Can Do Now": The Philosophy Behind ORG's Success

Zhou concluded his presentation with a forward-looking statement: "The New 'Can' is coming soon," followed by a powerful message that resonated with industry leaders: "If you only do what you can do, you will never be what you are now."

This philosophy has guided ORG's remarkable transformation from a company facing China's oversaturated market to an innovative global leader charting new waters. Their journey offers more than a corporate success story: it presents a compelling blueprint for manufacturing companies worldwide seeking to thrive amid market saturation and intense competition.