Hi, this is Xi Wang. Orange-red is how we say hello to the world.

This time, we set up our tasting station at the "Little United Nations" — Beijing Language and Culture University. The timing couldn't have been better: the 21st World Culture Festival, themed "BLCU: Zero Time Difference, Footsteps Without Borders." Flags from five continents rippled across a single campus, and young people from over 130 countries and regions walked beneath them.

Music, fashion, languages, the smell of food — all tangled together into something that needed no translation.

Showing up at BLCU was a deliberate choice. Xi Wang isn't a brand that sits quietly on a shelf, waiting to be noticed. We go where the crowd is thickest and the energy runs highest — to the places where young people from different backgrounds, different languages, and different taste memories can try us and decide for themselves. BLCU is exactly that kind of place: one campus, over 130 cultures, where the whole world feels both compressed and enlarged. Going global isn't just about finding shelf space overseas. It's about having the confidence to stand at the world's crossroads and face the sharpest scrutiny head-on. BLCU is that crossroads. The students here bring their own cultural instincts and their own sense of what a great drink should be. That's precisely the audience we came for.

More people stopped than we'd expected. Most had just come off the sports field, or finished making the rounds through the exhibition areas, and were ready for something cold and refreshing. Scan the code, grab a bottle, tip it back. Then, almost without thinking, some of them did the same thing: they looked down and read the label.

Honestly, that was the moment that got to us most.

This generation actually reads the label. How much protein peptide? Which five B vitamins? Zero sugar, zero fat — they weren't being skeptical, they were being smart. These are consumers who know what they want and want to know what they're getting. They're not swayed by a brand name alone; they want to see what's actually inside.

A young man wrapped in a Stars and Stripes flag and wearing a Golden State Warriors cap took a sip, then said "not bad" in accented Chinese. Just one moment out of thousands that played out across BLCU that day — but for Xi Wang, it said everything. It confirmed what we believe: when a drink's ingredients can hold up to scrutiny, it doesn't need a shared language to win people over.

Xi Wang is built for sport — formulated with protein peptides and five B vitamins, zero sugar, zero fat, clean and light, designed to hit the spot after a workout. We hope it becomes second nature. After a session, you head to the cooler, your hand finds that flash of orange-red without thinking, you grab it, twist the cap, drink. Simple as that. Easy as any other part of your day.

How long does it take to build a habit? Maybe just one good first impression. At the BLCU World Culture Festival, young people from over 130 countries tried Xi Wang for the first time. The habit kicks in the next time you're standing in front of a shelf and find yourself thinking: Oh, I've had this. It was good. And your hand reaches out.

An international Xi Wang is putting energy and possibility into the hands of the world.

Thank you, BLCU. Thank you, World Culture Festival. Thank you to everyone who stopped for a taste of orange-red.

Here's to meeting again — wherever there's something worth drinking to.

— Xi Wang Protein Peptide Sports Drink