The Palace Museum, with a history of 600 years, has recently become the “new darling” of cross-field marketing for many brands. Mao Geping’s makeup of the Forbidden City makeup series has attracted a lot of fans, Cartier participated in the repair of the documentary in the museum’s clocks which was moving, and the advent of each of the combined IP products of the Forbidden City was accompanied by a strong brand crossover effect and the powerful spread among fans.

The growing popularity of the products of the Forbidden City reflects the strong purchasing power released by the cultural confidence of Chinese children and the perfect collision of patriotic plots and fashion needs. In promoting the rejuvenation and internationalization of Chinese culture, the Forbidden City series ushered in the highlight of the brand IP.

Just recently, another big event happened in the Forbidden City! The National Palace Museum and the national brand “China Magic Water” Jianlibao launched the “Forbidden City × Jianlibao” joint pot-“Forbidden City Jianlibao”, which has a particularly auspicious name “Auspicious Dragon Can”.

The design of “Auspicious Dragon Can” has a strong Chinese style. Turning the bottle body to take a closer look will surprise you constantly. The front side of the tank is extracted with the dragon pattern as the main visual of the product, and supplemented with traditional patterns such as bat pattern, auspicious cloud pattern, and flame pattern. The biggest highlight of the jar is the glittering golden dragon. This dragon is not ordinary. This is an “auspicious dragon” that was “taken” from Emperor Kangxi’s robe. In the design, there is a “bat” in each of the four corners, and the homophonic “blessing” symbolizes auspiciousness and good luck; the “auspicious cloud” surrounding it is taken from the “Ruyi cloud pattern” of the Qianlong period, and the origin of the cloud is also a symbol of ascension and wishfulness. There are also the words “Good luck is coming” at the back. It can be said that Jianlibao has moved the traditional Chinese symbols and auspicious characters that symbolize auspiciousness to cultural pots, which is really applaud able!

This “Auspicious Dragon Can” was launched at the Forbidden City’s own garden “Jianfu Palace”. This garden is complemented with this pot of Jianlibao, the whole atmosphere, the strong temperament of the Forbidden City!

The Palace Museum is a treasure trove of ancient Chinese culture and art, and it is the pride of Chinese culture. Jianlibao is an excellent national brand. It has made great contributions to the rapid development of sports in New China in the past 35 years. The strong alliance between the two parties has triggered a new round of IP outbreaks, and this is only the beginning of the cooperation between the two parties. The “Forbidden City China Festival” project started by the Forbidden City and Jianlibao will last for three years. It is estimated that at least 12 national tide series products will be launched! More series of “Auspicious Dragon Can” will be launched, which is really exciting. So just buy it!

Behind this grand event of the union of national culture and national brands, “Auspicious Dragon Can” cannot be separated from the help of ORG. ORG Technology Co., Ltd. is a “well-known” company in the domestic metal packaging industry, producing more than 10 billion cans a year ...

ORG can produce nearly 10 billion cans a year alone. Yes, 10 billion! Its main customers include well-known international and domestic brands such as Red Bull, Tsingtao Beer, Budweiser, Coca-Cola, Jiaduobao, Dongpeng Special Drinks, Feihe, Yili, Junlebao, and Amway. Thus, it can be said that everyone has a can of ORG in his youth!

In this cooperation with Jianlibao, ORG also upgraded the “Auspicious Dragon Can” one by one. The so-called “one can, one code” means that each can has a unique two-dimensional code, which is equivalent to having its own ID card. This will provide great convenience for Jianlibao’s four functions of channel management, differentiated marketing, anti-counterfeiting traceability, and consumer innovative applications. And it can build a big data, mobile internet platform for enterprise customers, realize refined channel management, and help improve business development and management quality.

Through the design of “one can, one code”, ORG has once again become a leader in the field of smart packaging. In terms of fan interaction, with the can as a carrier, fans can identify products by scanning codes and participate in Jianlibao’s interactive activities in real time. At the same time, Jianlibao can pay attention to the characteristics and needs of the rice circle in time through big data, and speed up the production of better national tide products for everyone. This is really a pet of strength!

The influence of a national brand requires national culture and also national manufacturing. The Forbidden City + Jianlibao + ORG work together to create the “Auspicious Dragon Can” to promote the spread of Chinese culture. I hope that all of us can feel proud of being Chinese!