On September 12th, Huangshan City unveiled plans for the 2024 JETOUR SHANHAI T1 Tour of Huangshan International Road Cycling Race. The press conference detailed the race route, participating teams, event highlights, and preparatory measures. Sanctioned by the International Cycling Union, this prestigious event is a collaborative effort between the Chinese Cycling Association, Anhui Province Sports Bureau, and Huangshan Municipal People's Government. The tour embodies the principles of "openness, sustainability, culture, and harmony", aiming to leverage the power of sports events to foster a deep integration of culture, tourism, and athletics.
Zhang Yaqiang, Deputy Mayor of Huangshan City, Delivers a Speech
Zhang Yaqiang, Deputy Mayor of Huangshan, described the city as "a natural, roofless arena". He emphasized Huangshan's commitment to implementing "sports+" and "+sports" strategies, capitalizing on the region's natural resources to create influential sports events and nurture innovative industry models.
The 2024 Tour of Huangshan promises to be more than just a competitive showcase. It represents a step towards organizing races that meet international standards while exploring the synergy between events and tourism. The organizers aim to promote green travel, encourage cycling, and solidify Huangshan's reputation as an international cycling destination.
Xuan Hongyan, Director of Huangshan Sports Bureau, Releases Event Information
Xuan Hongyan, Director of Huangshan Sports Bureau, introduced the 2024 Tour of Huangshan with enthusiasm, highlighting its innovative approach. "This year's tour will bring new perspectives, introduce fresh content, establish forward-thinking visions, and present novel formats". Scheduled from September 26th to 28th, the tour will feature professional races, mass participation events, and a cycling carnival. The organizers have invited 18 UCI-registered professional teams and opened registration for 2,000 amateur cycling enthusiasts. The professional race comprises a one-day city circuit and a two-day men's road race, covering a total distance of 362 kilometers across Tunxi District, Huangshan District, Huizhou District, She County, and Yi County. The route presents a variety of challenges, including flat roads, mountains, and hills. Amateur participants will enjoy a 92.6-kilometer race around picturesque Taiping Lake in a single-day event.
Xuan emphasized that this year's Tour of Huangshan will showcase higher-level professional competition, larger-scale mass participation, and a broader array of themed activities. These enhancements are designed to elevate the overall experience for both participants and spectators, further cementing its status as a premier cycling event. To enhance the visitor experience, Huangshan City is offering special incentives. From September 21st to 30th, participants will receive half-price admission to 11 4A-level and above tourist attractions citywide, with 8 scenic spots in Huangshan District offering free entry.
The event has already attracted high-caliber teams from 12 countries, including Australia, Thailand, Netherlands, South Korea, Germany, Kazakhstan, Mongolia, Serbia, France, Philippines, Malaysia, and China. Prizes will be awarded for individual general classification, king of the mountains, sprint classification, best Asian rider, team general classification, and Asian team classification.
Han Ruomei, General Manager of the event operator Beijing Aozhong Sports Development Co., Ltd., highlighted Huangshan's global appeal as a world-renowned destination. She noted that the Tour of Huangshan fills a crucial niche in China's cycling event landscape, complementing existing lake and island races with a challenging mountain course. The event not only showcases Huangshan's breathtaking scenery but also promotes the integration of sports, tourism, and culture, potentially becoming a catalyst for elevating Chinese cycling on the international stage.
Li Qi, Director of the Travel Development Department of JETOUR Marketing Center, and Lin Xueji, representative of the event organizing committee, exchange gifts
Wu Duoquan, General Manager of Shanghai Xi Wang Drink Co., Ltd., and Zhu Jianxin, representative of the event organizing committee, exchange gifts
Ding Xiaojin, Brand Marketing Director of mentech, and Zhang Yuan, representative of the event organizing committee, exchange gifts
The press conference featured speeches from key sponsors, including representatives from JETOUR Auto, Xi Wang Sports Nutrition Drink, and mentech. These sponsors exchanged gifts with the organizing committee, symbolizing their commitment to the event. Sunrimoon unveiled the 2024 Tour of Huangshan custom helmet, adding a tangible element of excitement to the proceedings. Li Qi, Director of the Travel Development Department at JETOUR Marketing Center, emphasized the alignment between the Tour of Huangshan and JETOUR Auto brand values of openness, excellence, and sincerity. Li noted that both the event and the brand serve as ambassadors for Anhui province, expressing hope that the Tour would further promote the JETOUR SHANHAI brand concept.
Sunrimoon releases a custom helmet for the 2024 Tour of Huangshan
The timing of the event in September coincides with Huangshan's most picturesque autumn season. The race route has been thoughtfully designed to highlight the region's diverse beauty, connecting popular attractions such as Xin'an River, Huizhou Ancient City, Taiping Lake, and the UNESCO World Heritage Site of Hongcun village near Huangshan Scenic Area. This carefully crafted course not only challenges cyclists but also showcases Huangshan's stunning natural scenery and rich cultural landscapes, underscoring the region's potential as a world-class destination for leisure, wellness, and eco-tourism.
2024 Tour of Huangshan Launch Ceremony
After years of meticulous planning and the successful inaugural event, the Tour of Huangshan has evolved into a multi-faceted cycling spectacle. It now follows a "one core, multiple points" development model, with professional races at its heart, complemented by amateur events, cycling tours, exhibitions, and cultural exchanges. This comprehensive approach aims to position the Tour of Huangshan as the benchmark for road cycling events in China.
2024 Tour of Huangshan Launch Ceremony
2024年是培育新质生产力，从体育赛事和体育制造业两端发力，促进体育健身休闲消费，推动体育产业高质量发展，加快建设体育强国的关键之年，环黄山赛组委会表示，将充分发挥品牌赛事引领带动作用，推动“文旅体”深度融合发展，紧密结合资源优势，扎实有序推进赛事筹备工作。
The organizers recognize that 2024 is a pivotal year for China's efforts to cultivate new quality productive forces and promote sports-related industries. The Tour of Huangshan aligns with these national objectives by stimulating sports fitness and leisure consumption through both competitive events and the sports manufacturing industry. This approach supports the high-quality development of the sports sector and contributes to China's goal of becoming a global sports powerhouse.
The organizing committee reaffirmed its commitment to leveraging the event's brand influence to foster the deep integration of culture, tourism, and sports. They pledged to capitalize on the region's unique resources and to proceed with event preparations in a solid and orderly manner, ensuring that the 2024 Tour of Huangshan will be a resounding success that benefits both participants and the local community.
