China Packaging Federation hosted the Brand Development Seminar for Packaging Enterprises in Huairou.

Recently, China Packaging Federation held a mid-term Seminar on Brand Development Report for Central and Local State-owned Packaging Enterprises (2018) in Huairou. Entrusted by the Information Office, Comprehensive Bureau of State-owned Assets Supervision and Administration Commission of the State Council, China Packaging Federation organized the expert group for China’s excellent packaging brand and packaging industry brand development report to participate in the meeting, and the relevant principals of Hunan University of Technology, the members of the report preparation group, participated in the meeting.

As a leading enterprise in domestic metal packaging industry, ORG Technology Co., Ltd. has outstanding performance in brand construction. Chen Yufei, Senior Vice President of ORG and Gao Shujun, Vice President and Board Secretary of ORG attended the meeting as special guests. Gao Shujun, Board Secretary of ORG, said, "as a powerful packaging enterprise with a history, at the beginning of enterprise development, Chairman Zhou Yunjie put forward the enterprise development strategy of “Packaging Brand-name Products, Being Brand-name Packaging Enterprise”. In the course of more than 20 years of development, ORG has always regarded brand construction as an important development strategy to establish the corporate image and corporate culture, and some achievements have been made. "

Chen Jiangang, Director of Information Office, Comprehensive Bureau of State-owned Assets Supervision and Administration Commission of the State Council, expressed great expectation for the seminar. He said that the state strongly supports a number of domestic well-known and world-class brand enterprises, each of which is a sub brand of the national brand, and the domestic main-stream media and think tanks are doing the relevant work. It is hoped that China Packaging Federation, Hunan University of Technology and the whole industry will overcome difficulties to complete this report and produce satisfactory results at the next acceptance meeting.

Wu Hongjun, deputy secretary-general of China Packaging Federation, said that "China Packaging Federation will give full play to the role of brand cultivation service platform, carry out in-depth brand cultivation and evaluation services, and accelerate the construction of brand cultivation system".