The national epidemic situation has shown a positive trend. Everyone can't help cheering again. The smell of the air is filled with life. Finally come back! This round of rapid epidemic has made us more aware of the value of normal life and the convenience of material abundance. It has also made us get a lot of storage skills. Canned food has the features of long shelf time, convenient and fast, delicious. It has become the first choice of many "hoarders". The Taobao 618 promotion now getting into full swing on the Internet. It is also a good time to shop and store goods.
During the 618 promotion, as the "overlord " of the canned fruit industry, the Lins' Shop launched “ energy ring " canned yellow peach designed by ORG---Drink it first. With its special shape, it has gained celebrity-like status in the field of canned yellow peach. Next, let's reveal the ingenuity and feelings contained in a small energy ring tank.
A tribute to the classics
Tinplate packaging for cans has a long history. It originated in France at the beginning of the 19th century and was rewarded with 12000 francs by Napoleon. This time, "Power Balance Can" designed by ORG for the Lin's shop was designed with the original intention of paying tribute to the history and tasting the classics. It still takes the oldest tinplate can as the prototype and takes the nostalgic style as the emotional factor of the commodity. The overall shape is nostalgic, sealed with aluminum cap, which is more lightweight and easier to open. It not only maintains the consistency and continuity of the shape of the canned fruit of the Lins' Shop, but also improves the customer's seal opening experience. While paying tribute to the classics, it also pays attention to the cans. With good customer experience and perfect "sweet" taste, it is believed that "Drink it first" will become the most easily opened and favorite fruit can of targeted female consumers.
Side with fashion and hide a little trick
"Power Balance Can", just as its name implies, the vertical circular tank is "wrapped" with prominent rolling ribs to form energy rings, which is full of a sense of science and technology. While highlighting the sense of history, it shows the refinement of modern technology and gives positive energy meaning to beverage. Moreover, the traditional vertical circular tank is provided with obvious rolling ribs. Do you feel something vaguely familiar about it? That's right! The shape is inspired by the design of gasoline barrel. The gasoline barrel refuels the car. Power Balance Can refuels life! Drink it first! Make life full of positive energy! Full of implication!
External classic, internal ingredients
In the "power balance can" canned yellow peach launched this time, the Lins' Shop adds a natural water-soluble dietary fiber---Natural inulin, which can adjust the intestinal microbiota, improve bowel function and improve Immunity. So that consumers can not only eat snacks happily, but also improve their health, so as to satisfy the double enjoyment of body and taste buds. It is believed that canned fruit with internal health and external classic will become a popular product in the new generation of canned fruit.
Nowadays, product packaging is not only a simple instrument, but also a highlight of product strength. It is a powerful weapon to help market expansion. It always worked for “attracting your eyes" - the principle of economic. After all in the age of beauty, the beautiful things can always attract more people's attention, and make consumers have the more impulse to buy them in a variety of satisfied products. On the outline design of "Power Balance Can", ORG shows an inventive mind. It will also become a sharp tool for ORG to open up more category cooperation.
All the time, ORG strives for development through innovation, wins customers with strength. By providing one-stop customized solutions from marketing, design, canning, filling, logistics and marketing services, we can achieve win-win cooperation with customers.
