As the most authoritative event in the industry, the Chengdu Food & Drinks Fair came late in the anticipation and attention of all people, and major brands have appeared in the "world's first fair". As a leading metal packaging company, ORG with its new sports drink brand "Xiwang" landed on the stage of this event and opened the curtain of Xiwang's national investment promotion.

On November 8, Xiwang New Product Launch and Investment Promotion Meeting was held at the Crowne Plaza. Wu Duoquan, vice president of ORG Technology Co., Ltd. and general manager of Sunshine New Products Department, Peng Jianwen, general manager of Shanghai Xiwang Beverage Co., Ltd., along with many distributors and Sichuan Daily's Chuan'guan News, West China City Daily's Cover News, Chengdu Commercial Daily's Red Star News, Sichuan News Net, Toutiao's Food and Beverage Department, Food & Drinks News Net, New Food Magazine and many other media attended the "Xiwang" new product and investment promotion meeting.

Adding "energy" to the future, Xiwang focuses on the unlimited potential of sports track

As the first product launched by ORG after its cooperation with China Sports Industry Group, "Xiwang" sports drink is also the first time to start a national investment at the Food & Drinks Fair.

As a functional drink focusing on the sports scene and segmenting the demands of fitness groups, "Xiwang" not only focuses on energy and nutrition supplementation for sports people, but also is a drink specially developed for Chinese sports groups, rich in common taurine, caffeine, niacin, vitamin B and other ingredients required for sports. The innovative formula of "Oxygen 2+2" can replenish sports energy, enrich physical strength, quickly restore sports condition and improve sports performance. Since its launch, the product has been recognized by many professional sports groups, and has received unanimous recommendations and congratulations from world cyclist champion Zhong Tianshi, London Olympic men's foil champion Lei Sheng and Tokyo Olympic women's heavy fencing champion Sun Yiwen, which shows the outstanding competitiveness of "Xiwang" in the energy sports drink field, and proves the potential of "Xiwang" in the future market.

Packaging empowerment, Xiwang has both internal and external strength

At the press conference, ORG, as the R & D and production side of "Xiwang", the product value provided in the product packaging level has attracted much attention. ORG gives full play to the advantages of the metal packaging giant's technological leadership, in addition to the professional strength of the product's contents, giving "Xiwang" a powerful "external" charm.

"Xiwang" is made of metal aluminum slim bottle with high-end properties in the industry, which is well protected from light and sealed, and greatly avoids the risk of deterioration of nutrients due to light. The can is slim and easy to hold, and the widened 38-diameter opening takes into account the comfortable drinking experience of sports groups who need a big mouthful of energy. Moreover, compared to the conventional metal can packaging of the same type of drinks, the metal bottle design of "Xiwang" can be opened and then tightened repeatedly, which is very convenient in sports scenes and has a perfect drinking experience of safety and hygiene, keeping the taste unchanged to the maximum during the drinking process. The production process of "Xiwang" also uses precise liquid nitrogen filling technology to enhance the internal pressure of each metal can, and perfectly solve the problem of deflated cans during transportation and storage, which not only protects the interests of distributors, but also ensures a high-quality drinking experience for consumers from start to finish.

Xiwang fought against the epidemic first, ORG helped Xiwang with love

At the lively Chengdu Food & Drinks Fair, the unique packaging and booth of Xiwang are very eye-catching.

In China's other places, especially in Guangzhou, the high incidence of the epidemic is causing localized "shutdowns". ORG is mindful of the epidemic areas and has put its love and donations into practice at the first sign of the outbreak in Guangzhou, presenting cases of "Xiwang" to the front-line epidemic prevention staff at the Xiaozhou Art Building in Guangzhou, it is expected to play the role of "professional energy supplements" of "Xiwang" to provide more energy and better health for the front-line staff fighting the epidemic.

At this year's Food & Drinks Fair, a new brand logo and brand image have been officially launched, and "Xiwang", as ORG's new product and brand in the beverage category, also debuted at the Food & Drinks Fair. The "good appearance and materials" of "Xiwang" is the new trend of sports drinks at the Food & Drinks Fair, and the successful holding of the fair is just the beginning, "Xiwang" will have unlimited hope for the future!