On November 21-22, 2022, Budweiser 22VPO Forum was successfully held at Budweiser factory in Nantong, Jiangsu as scheduled. ORG Technology Co., Ltd. won the ISA Award, which fully reflects Budweiser's full recognition of ORG's innovative strength and enterprising spirit.
ORG and Budweiser are forming a closer strategic partnership.
It was during the Innovation Session of the Budweiser 22VPO Forum - ISA (Innovation Strategic Alliance) that ORG obtained the ISA award.
This award is also an important award presented to suppliers who have worked closely with Budweiser on innovation in recent years. ORG won the ISA award, which fully reflects Budweiser's full recognition of ORG's innovative strength and enterprising spirit.
Strategic Partners
As leaders in the upstream and downstream of the industry chain, Budweiser and ORG have a deep history of cooperation.
Before Budweiser was acquired by InBev, Ball Asia Pacific had been the exclusive supplier of Budweiser; ORG started to supply cans and C2C bottles for Budweiser Taizhou, Budweiser Wuhan and Budweiser Nanning in 2014.
After ORG completed the integration of Ball Asia Pacific's packaging business in China, both sides have been cooperating more and more deeply under the concept of "strategic cooperation, innovation and win-win".
In August of this year, during the SSA's second quarter top-level meeting at ORG Xianning, Budweiser's China Marketing Team visited ORG Xianning to learn more about the can process and to hear ORG's introduction to the two-piece can market and share innovative concepts.
ORG shared with Budweiser existing and developing special processes or materials for two-piece cans, and examples of successful use by other customers.
As a continuation of this meeting, Budweiser also organized a special conference call to understand ORG's innovation process.
As a leading domestic integrated packaging service solution provider, ORG provides not only packaging materials, but also a package of service solutions. Under this guidance, ORG's services to Budweiser were further extended to include OEM business.
In order to meet the changing needs of the FMCG market, Budweiser has launched many non-beer products in recent years. During the initial stage of the products, ORG's relevant business units provided Budweiser with a full set of professional services and conducted many technical communication meetings, which ultimately ensured the smooth filling and launch of the products.
Work together to succeed
The cooperation between ORG and Budweiser is based on the spirit of SSA, which is to achieve an all-win situation in the industry chain through cooperation.
In the just-past Double Eleven event, in the Jingdong supermarket data, for example, Budweiser was on the throne of TOP1 in sales of popular products and TOP1 in sales of brands.
ORG, on the other hand, is the head of the domestic metal packaging field. After solidifying the top position in the domestic metal packaging service, ORG continues to expand its service chain and has become a comprehensive packaging solution provider with brand planning, packaging design and manufacturing, filling service, and information technology-assisted marketing as its core.
The cooperation between both sides is forming a series of chemical reactions.
It is reported that ORG, as the head of domestic metal packaging, has also successfully introduced relevant partners to Budweiser through SSA as a platform, from product design and marketing to special lid materials and products, which have attracted the interest of Budweiser.
At this year's VPO Forum, Budweiser's senior leaders and some of the participating suppliers brainstormed together to analyze market dynamics, consumer trends, and discuss innovation opportunities and feasibility.
This also brings new ideas for both sides to achieve all-win situation in the industry chain.
