On December 28, 2022, the opening ceremony of Huabin FMCG Beverage (Fujian) Co., Ltd. and Xiamen Production Base, ORG Packaging (Fujian) Co., Ltd. and supporting beverage production project was held in Tong’an District, Xiamen. Wang Yueping, Director of the State owned Assets Supervision and Administration Commission of Xiamen, Chen Gaorun, Deputy Secretary of the Tong'an District Party Committee and District Head, Kang Zizhan, Member of the Standing Committee of the Tong'an District Party Committee and Director of the District Committee Office, Huang Zunan, Deputy District Head of Tong'an District, Ms. Peng Bin, President of Huabin FMCG Group, Zhang Ligang, Executive President of Huabin and General Manager of the Production and Logistics Center, Zhao Xiaogang, Executive President of Huabin Human Resources, Chen Qingshui, Chairman of Yinlu Group, and Zhou Yuan, Vice Chairman of ORG Technology Co., Ltd, Chen Zhongge, Vice President of ORG and General Manager of the three-piece can business center, and others attended the opening ceremony.
The Sound of Drums Spread All over the World
The ceremony began with an impressive and magnificent dragon carving and red drum performance. The loud and powerful drum sounds on the scene showed the momentum of Huabin as the pioneer and founder of China’s functional beverage industry and the inspiring rhythm of ORG as the head enterprise of domestic metal packaging, and a new chapter was opened in the cooperation between Huabin and ORG in the new production base in Xiamen. Later, Huang Zunan, Deputy Head of Tong’an District, Xiamen, Zhang Ligang, Industrial Executive President of Huabin FMCG and General Manager of the production & logistics center, and Zhou Yuan, Vice Chairman of ORG, delivered speeches.
This time, Huabin and ORG chose to build a new production base in Xiamen. It is precisely because Xiamen is located in the southeast coast, and its unique geographical position holds a congenital advantage in foreign trade. Xiamen, one of the 15 sub-provincial cities, also plays a decisive role in the economic development of Fujian Province. The establishment of a production base in Xiamen by Huabin and ORG is of great significance for the future development of the southeast coastal market, the radiation of Fujian Province and the expansion of overseas markets. Especially for ORG, the implementation of supporting production projects in Xiamen will also play a positive role in promoting the extension of ORG’s industrial line strategy.
Cooperate Closely to Expand the Market
For 28 years, as the pioneer and founder of China’s functional beverage industry, Huabin Group has continued to lead the industry in market innovation, brand innovation and management innovation. In particular, the Company has continuously increased its investment in the production and manufacturing industry, improved the supply chain operation system integrating production, supply, storage and marketing, linked investment and consumption, and served the market and consumers, thereby enhancing the influence of Chinese beverage manufacturing and Chinese brands, and promoting the high-quality development of China’s modern beverage industry. The Xiamen production base launched and put into operation this time is not only the eighth production base of Huabin FMCG, but also the sixth production base of functional drinks.
And ORG, which has been cooperating with Huabin for many years, has also taken an important step in the industrial layout in Xiamen on the southeast coast with the footsteps of Huabin. In the supporting beverage production project of Xiamen production base, Huabin will continue to play an important role as the “most trusted packaging service provider”, provide order cooperation and comprehensive supporting services for Red Bull and War Horse production, minimize transportation costs, and ensure the competitiveness of packaging products in cost.
Gather Industries to Create a Brighter Future
For the production project of ORG in Xiamen, two three-piece can production lines will provide 400 million Red Bull cans every year.
It is reported that at the beginning of the establishment of the production base, Huabin and ORG jointly selected the Tong’an District Copper Fish Industrial Park. As the largest administrative region in Xiamen, Tong’an District is an important area for Xiamen’s “cross-island development”. The excellent business environment of Tong’an District and the development trend of large-scale industrial clusters have attracted a number of top 500 enterprises in the world and leading enterprises in the food industry, such as Coca Cola, Qingdao Beer, Huierkang, Sunmile and Toipo Capital. The settlement of Huabin and ORG will inject new vitality into the economic development of Tong’an District, not only enhancing the distribution efficiency and market service capacity of functional beverage products in the whole Southeast Economic Zone, but also providing more choices and higher quality services for metal packaging of FMCG in the Southeast.
Join Hands to Create a New Chapter
As an important supplier and strategic partner of Huabin FMCG, and also a leading metal packaging enterprise listed in A-share market, ORG has formed a comprehensive packaging service integrating brand management, industry incubation, packaging design, manufacturing and filling integration, product testing and intelligent packaging after years of development. With the service policy of “packaging famous brand, famous brand packaging”, it provides long-term integrated services for many well-known brands in China.
Zhou Yuan, Vice Chairman of ORG Technology Co., Ltd., said in his speech, “This settlement in Tong’an will further enhance ORG’s overall competitive advantage. At the same time of self-development, we can join hands with more national and global top 500 enterprises to help the vigorous development of Tong’an’s economy and contribute to the development of Xiamen’s economy. In Xiamen, a new market with unlimited potential and opportunities, we can open a new pattern and write a brilliant chapter.”
