On July 26, the domestic “big” soda brand Dayao announced the launch of a new coffee flavored energy product, “Energy Coffee” following the debut of the “Sparkling” energy flavored beverage in March, and once again increased its focus on the energy drink track. As a heavyweight product of the new track, Dayao’s “Energy Coffee” has made its debut with a distinctive “energy ring can” metal outer packaging can shape “heavyweight”. Its outer appearance and material are completely different from the traditional packaging of Dayao’s steam and water line products, indicating Dayao’s determination to compete in the new track.
Big Soda, Big Energy, Dayao’s Powerful Entry into the Energy Drink Race Track
In recent years, with the rise of the national tide, many domestic soda brands have taken advantage of retro nostalgia and feelings in the hearts of consumers. As a strong rising leader among them, Dayao is loved by more consumers with its differentiated market positioning and frequent marketing actions, and even the tough guy Wu Jing has become the spokesperson for Dayao.
At present, the development of Dayao in the soda industry is smooth sailing. After achieving success in the differentiated product strategy in the catering sector, it has once again focused on the segmented market and plans to take a share in the functional energy beverage market. This time, the heavyweight launch of the “Energy Coffee” flavored beverage can be said to be the “masterpiece” of energy drinks by Dayao after its first water test in March, and it also means that Dayao, which has already released two energy drinks, will officially play the role of a “war wolf” in the energy drink race and engage in a comprehensive competition.
“Energy Coffee” gathers energy and explodes with unique craftsmanship
The coffee energy flavored beverage “Energy Coffee” launched by Dayao can be said to have a strong coffee flavor from the inside out. The taste of coffee focuses on consumption scenarios such as work, sports, and driving, with a focus on quickly replenishing energy. The main color tone of the packaging can is silver, and the word “coffee” that corresponds to the name is highlighted in coffee color, highlighting its striking and powerful features. The overall style is young and fashionable. It is particularly noteworthy that, unlike other coffee drinks on the market, the packaging design of Dayao’s “Energy Coffee” adopts the energy ring jar just developed by ORG. The overall design continues the brand image of Dayao’s “tough guy” brand, full of a tough atmosphere.
As a new tank shape developed by ORG, the “Energy Ring Tank”, as the name suggests, is a vertically circular tank body wrapped with prominent rolling ribs to create a ring by ring energy ring. In the development of the tank shape, the energy ring tank secretly fits the product characteristics of the “Energy Coffee” in Dayao. Especially the prominent rolling ribs on the tank body, which can be said to be a very impressive design at the outer packaging level, look familiar with the rolling rib design in this circle, drawing inspiration from the very retro gasoline barrel design. The gasoline bucket refuels the car, the “energy ring tank” refuels the life, and the “energy coffee” of Dayao refuels every person who strives for health and good exercise habits. ORG’s energy ring tank and Dayao’s concept of functional drinks are the best partners that complement each other and explode with energy!
Packaging Plus Points, ORG “Packaging Plus” Points Even More
As a leading domestic metal packaging enterprise, ORG has been tirelessly pursuing technological and product innovation. At the product level, from ordinary cans to various shapes, such as 5L beer barrels, waist drum cans, mini cans, bowl cans, shell cans, and even the energy ring cans that Da Yao’s “favorite” has, ORG has the absolute strength to create unique product forms and achieve customer functional needs for customers.
ORG is well aware of the powerful power of product packaging for brands and products. It not only designs and provides packaging that deeply aligns with product and brand value propositions for large kilns, but also helps customers “expand their territory”. It integrates its years of experience and resources to become a comprehensive packaging solution provider that integrates design, canning, filling, and digital marketing with a one-stop customized solution. With a development strategy of packaging+ to achieve win-win cooperation with customers. This collaboration with Dayao’s “Energy Coffee” fully leverages the advantages of ORG’s one-stop service, providing comprehensive and detailed services in packaging design, filling, and QR code marketing. ORG, with its expertise, adds points to customers and even more for its own innovative development.
On the road of metal packaging, ORG is renowned for its unwavering commitment to innovation and development. It strives to win customers with its strength, and writes a better tomorrow on the scroll of working hand in hand with customers!
