On August 14, JD Supermarket and JD C2M Intelligent Manufacturing Platform released the “2023 China Pet Industry Trend Insight White Paper”.
The White Paper shows that in 2023, the scale of pet raising households in China exceeded 100 million, increasing from 98 million in 2022 to 105.65 million. The pet market consumption has shown four major trends: health, safety, rationality, and intelligence.
On August 16, Guaibao Pet was successfully listed on the ChiNext board, and Chinese people are increasingly trusting domestic brands. The future development prospects of the domestic pet industry are broad.
Previously, as a leading domestic metal packaging enterprise, ORG, along with numerous domestic pet food production brands such as Guaibao Group, Shandong Shuaike, and Henan Zhongyu, launched a series of pet food and snacks with “safe” metal packaging provided by ORG, officially entering the field of pet food packaging.
Pet food safety, not just inside
According to the 2023 China Pet Industry Trend Insight White Paper, the health and safety of pet food is the top concern of many cat and dog slaves, with keywords such as “no additives”, “natural sources”, and “food attractants” repeatedly appearing in consumer purchasing decisions. Indeed, with the increasing role of pets in personal and family companionship or psychological comfort, “humanized” pet consumption has become a major trend. Choosing safe and reassuring rations and snacks for homeowners is no less than a novice mother choosing a formula that is excellent in all aspects for her child. However, even if the composition table of pets’ rations is studied to the extent that it can be easily ignored, there is still a consumption blind spot in pet rations, which is packaging.
Whether it is made of plastic or metal materials, food safety, sealing, corrosion resistance, etc. are all basic requirements. Especially in the category of canned pets and snacks, the main content is canned meat, such as chicken, beef, fish, etc. The meat contains high protein, and spoilage is a very easy problem to occur. As is well known, metal can packaging has good sealing and light resistance. After high-temperature sterilization, the product is safe and reliable, and can be stored and circulated for a long time at room temperature. At the same time, it can better preserve the color, aroma, taste, and nutritional value of food. By relying on the principle of sealed sterilization, it achieves commercial sterility without the need to add any preservatives and naturally preserves its freshness.
Being excellent in an invisible place
ORG always adheres to putting product quality first and ensuring food safety with excellent packaging quality. As a safe packaging for long-term pet food, the company provides metal packaging for brands such as McFudy, which ORG excels in, such as tin three piece cans and DRD two piece cans. Due to the superior taste system and weaker gastrointestinal system of pets compared to humans, pets have the characteristic of being more sensitive to iron ions, but they also belong to the state of “having a mouth but cannot speak”. Therefore, on the basis of years of repeated research, ORG has adopted a sulfur resistant demolding aluminum paste coating for the inner wall coating, and through excellent technical processes and manufacturing levels, ensured the integrity of the inner wall coating of the tank, effectively blocking metal ions, and meeting the taste needs of children who are very sensitive to iron ions, taking the safety of pet packaging to a new level.
Furthermore, the inner coating of ORG adopts a film removal aluminum paste process, which can easily achieve complete removal of the contents after the paste like rations and snacks are opened, achieving the effect of reducing wall hanging and avoiding waste. It can be said that ORG’s level of caution and craftsmanship in the manufacturing of metal cans for pets is no less than that of any human food metal packaging can.
Safe and Sustainable, the Assistance of Brand Trust
For many pet raising families, it is an undisputed fact that pets are a part of the family. The trend of human food and pet food is becoming blurred. Therefore, in the field of pet food, there are also many consumers who value the significance of sustainability and environmental protection. According to Mintel (2022 Global Packaging Trends), 36% of American consumers choose metal packaging products because their packaging is more environmentally friendly than competitors. The sustainable packaging in pet food has an invisible but undeniable role in enhancing brand impression and trust. In the context of the increasing popularity of environmental protection and sustainable development concepts, the use of sustainable cans is not only a strong endorsement for the brand, but also a decisive tool to enter the hearts of consumers and establish good trust.
In terms of sustainability and environmental protection, ORG has always been at the forefront of metal packaging. In the national “waste free city” pilot project of Shaoxing, Zhejiang, ORG has established a professional UBC recycling and green recycling alliance - Companion Recycling, to promote the technological path of solid waste resource utilization and harmless treatment in the field of metal packaging, promote metal packaging recycling and energy conservation and emission reduction, and create a low-carbon, environmentally friendly, energy-saving, and friendly industrial ecology. It is believed that ORG, with its strong technological strength and leading sustainable development strategy, will enter the field of pet packaging and become a strong support for pet food brands, creating high-quality packaging that integrates safety, health, environmental protection, and sustainability for domestic pet food.
