Do the hardest thing, be steadily happy
The end of the year is just around the corner and we are welcoming the old and the new.
With profound changes in the internal and external economic environment and the recurring impact of the epidemic on recovery, we have walked hand in hand through a most extraordinary period of time.
ORG's 4,000-strong workforce, who have been working hard for a long time to implement the development concept of "packaging brand, brand name packaging", have together achieved the most beautiful scenery on the road of struggle.
Facing the triple pressure of shrinking demand, supply shock and weakening expectations, our partners and investors have given us the most solid belief in innovation and development.
On behalf of the company, I would like to send you our most sincere wishes for this festive season.
Because of you we choose to ride the wave
As the first and currently the only metal packaging company in China to have sold a "small can" for over 10 billion RMB, ORG has received a series of awards from the All-China Federation of Industry and Commerce, Beijing Federation of Industry and Commerce, China Packaging Federation, Xianning Municipal People's Government and other relevant departments, industry associations and local governments in the past year.
In 2021, we ran the acceleration of ORG's innovative development.
In the first three quarters, we completed our $10 billion "defense war", the best result since ORG's inception.
This is the greatest recognition of ORG's work by our global customers and partners from upstream and downstream, and the greatest recognition of ORG's member.
It is this trust that has always encouraged us to "roll up our sleeves and get on with it"! Even in the most uncertain macro situation, our development strategy of "national production capacity layout" and "integrated packaging solutions" has never stopped.
Last year, we built additional production capacity in Guizhou, Heilongjiang, Shaanxi and Shandong to strengthen the advantages of our "can making + filling" model and service advantages.
At present, ORG has an annual production capacity of 9.5 billion three-piece cans and 13.5 billion two-piece cans, with more than 40 production bases at home and abroad.
After the holidays, our two-piece can project in Zaozhuang will also be put into operation gradually.
25 years, wickerwork. We can be proud of the industry position and corporate strength we have achieved in the metal packaging industry.
This may be our merit book, but it is not our comfort zone to stop in our tracks.
We dare not fail to create a service platform
It is only through hardship that we can show our courage and perseverance.
A group of colleagues worked hard to establish themselves and their hearts were hardened, and they did not hesitate to bring in technology from overseas and build a "factory within a factory" model, which enabled ORG to grow into a major company and enterprise in China's metal packaging industry.
A group of colleagues did not fall into the same rut and sought for more than one thing, stepping into the red sea of two-piece cans and filling, opening the window for diversified customer development, ORG developed from a manufacturing champion to a service champion, and the concept of "packaging famous brand, famous brand packaging" was implemented.
A group of colleagues, unwilling to be outdone, worked hard to develop the company from a can-making enterprise to a comprehensive packaging solutions provider with brand planning, packaging design and manufacturing, filling services and information technology-assisted marketing as its core.
The only way to achieve this is to sharpen our skills.
ORG customers, from the earliest functional drinks, to beer, carbonated drinks, fruit and vegetable juices and dairy drinks, alcoholic beverages, etc., to milk powder, eight-piece porridge, bird's nest, condiments, edible oils, canned foods, dried fruits, rice and tea, and almost the entire spectrum of the FMCG market, covering well-known brands, large and small.
In 2021, we introduced China Resources Capital as a strategic shareholder of the company, hoping to join hands with China Resources in the areas of brand building, channel empowerment and information sharing to provide a deeper and broader list of services to our customers.
"Living up to our promise” is our commitment to building our core competencies. We are committed to building the core competencies of our businesses. "Living up to our promise" forms the solid backbone of our development and will escort us all the way in our quest for a "new growth curve".
Health and consumerism are the happiest tracks
There is nothing that can't be done when the time is right and when you think about it.
The high quality development of big consumption and health is forming the basis for social stability and market stability.
As a leading company in the packaging industry, ORG development needs to be subordinated to the development of social needs.
Our little white elephant has made it into the COP15 theme song music video Mother Earth, and the Yuan Nourishing Story series has taken a solid first step in helping "Yunnan products to come out of the mountains".
Last month, Xi Wang sports nutrition drinks were also launched. With the Winter Olympic Games, we are planning a new service ecology for sports marketing with the Chinese sports industry.
From can making and filling, packaging design, to information technology-assisted marketing, to channel assistance and sports marketing - the production workshop, filling workshop, design centre, brand incubation centre, integrated marketing centre, football and ice hockey industry base will build a whole set of services to empower the development of big health and big consumption closed loop.
Rooted in the traditional strengths of the packaging sector, a number of new "service model projects" are being created along with ORG's new service platform of "Packaging+".
At the Prepared Food Market, we are working with local governments and corporate clients to combine the unique advantages of local agricultural products with the new "Packaging +" service platform to bring the greenest and healthiest food products to the market.
Technology iteration, model iteration and service iteration, can not stop.
"Packaging+" is making ORG's To B and To C wings fuller, making the "integrated packaging solution" richer, more concrete and fuller in connotation.
Stabilising the fundamentals for a stable happiness
As the years go by, the sun and the moon come and go.
Six years ago ORG invested heavily in the introduction of a world-leading patented aluminium can type from abroad, overcoming considerable resistance.
With the introduction of the Xi Wang sports nutrition drink to the market, this patented can type immediately attracted the attention of many of our regular customers and, not surprisingly, it will reap the glory it deserves.
Time never fails to reward every drop of sweat.
Take our laminated iron technology, for example. After more than 10 years of unremitting independent research and development, we already have more than 40 patents, casting a leading intellectual property system in the world. In the new market wind, it advocates green and healthy, is leading a trend.
The creation of a new service platform of "packaging +" is pushing a number of our advantages of advance layout to the forefront.
Before the Winter Olympics, the 3rd regular season of the National University Hockey League, operated exclusively by us, came to a successful conclusion. With 17 teams competing on the ice, including Shougang College, Beihang University, Ha Gymnasium, Ha Gong University, Beihang University, Shougang Engineering College and Tsinghua, a host of students will become a viable force in the sport of hockey in China.
We love hockey, not only because sport is an important part of our integrated marketing programme, but also because we are willing to guard a seed and grow it slowly.
We are a boat that sails against the tide and carries a lot of weight.
In development and innovation, we do the hardest things and the effort always pays off in unexpected ways.
In 2022, we will continue to uphold the strengths of our main business, strengthen our independent research and development, and enhance the depth of our services, so as to be on par with the global packaging giants.
ORG's strategy of linking customers with service quality will not be wrong, and our strategy of relying on technology to break the "neck" of the development problem will not be wrong.
We will not be wrong in our strategy of participating in the development of rural revitalisation based on our packaging advantages, and we will not be wrong in our original intention of promoting China from a "packaging power" to a "packaging power".
In 2022, the core of our strategy will be to establish a "stable" foundation and to develop with strength.
We will continue to work together with you to create "steady happiness".
