2022.07.06
Shareholder feedback is ongoing丨Together for ten years, Tasting at high summer

The ancients divided Minor Heat into three periods:"Winds came with a heat wave; Crickets started to crawl from the field into the yard; Young eagles began to learn how to fly and hunt.”

The shareholders who have been working with ORG for ten years have the traditional three natural periods. They also have the fourth period, which is to relieve heat exhaustion and warm the stomach. It is an exclusive benefit from ORG's independent brand.

Since July 2, in order to thank the shareholders for their long-term support and recognition, and enable shareholders to better understand the company's products and services, ORG has launched a shareholder feedback activity for the first time since its listing ten years ago, "Thank the shareholders for going together and Feedback on the colorful summer", which has received the attention and enthusiastic participation of the majority of investors.

Xiwang Sports nutrition beverage, the Feast, Low-sugar and low-fat nutritional beverage,  The can of fruit-time......

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Under the care of the cans with beauty and strength, the best passion and the most delicious taste of midsummer have entered into the lives of shareholders.

The shareholders said:

"The small product integrates the essence of ORG. No matter from the appearance, product ideas and future direction, we can find out the difference.”

Yuan Yang Wu Yu--Don't practice fake style. Plants come from nature, which is my favorite in summer.

It seems that the formation of this series of independent brand consumer products is a major progress.”

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In recent years, ORG has been working hard and developing its independent brand. It's the first time that these products were collectively and on a large scale "reviewed" by shareholders!

Look! ORG's independent brand square is coming!

The first one coming is the series of the Feast.

Stewed pork with taro, Braised meatballs, Braised chicken......After a simple heating, the aroma of hometown food will come.

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Good ingredients do not need the most simple cooking methods, but they must be "careful". Prepared dishes of The Feast, first of all, we select "hard dishes" with complicated cooking methods. The complex process, long cooking time and the requirements for chef skills have increased the demand of consumers for this type of food, and then select the relevant categories that can enhance the added value of products through metal packaging. “The pursuit of fresh quality and smell”, this is the slogan of the Feast square.

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The slogan is bright and the shape is unique. The shape of the prepared dish bowl shows sincerity and blessings. As we know, in Chinese culture, Bowl means a rich life, and also represents the meaning of family harmony and happiness. The design is not only convenient for consumers to use, but also makes the product more aesthetic and cultural connotation.

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Design of quality and shape show an inventive mind. and the simultaneous realization of freshness, green and safety, and the realization of freshness, green and safety. The internal scientific and technological content of gourmet pursuit is also unique.

Relying on its independent packaging technology advantages, ORG has applied the consistent global advanced film coating iron technology. It has excellent rust resistance, corrosion resistance, acid resistance and other properties, ensuring the safety of food storage effectively, and also maintaining the original taste and nutrition of food materials.

The coating iron technology used in the packaging of the Feast, was initiated and developed by ORG with the support of China Packaging Federation under the premise of technology blockade. It costs about 300 million yuan. After nearly 10 years of efforts, ORG has finally found a set of film coating iron production process.

High technology, high quality and high pursuit have achieved ORG's position in the prepared dishes market. Last month, in the List of the top 50 listed enterprises of prepared dishes in 2022 released by Shanghai Business Information Center, ORG's prepared dishes ranked in the forefront.

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The review was followed by Xiwang Sports nutrition beverage.

Listen, the outside audiences are shouting: Xiwang. Strong Wish!

On January 26 this year, ORG cooperated with China sports industry to jointly incubate the independent brand of sports food and beverage -- Xiwang Sports nutrition beverage. This is the first product launched by ORG in cooperation with China sports. It is customized for exercisers, they can replenish their abilities anytime and anywhere. In particular, the aluminum bottle with the lid is designed to be easy to drink and perfect for sports. It is the best medicine for urban white-collar workers to fight anxiety.

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Xiwang, the whole chain from brand name to design and even production and processing reveals ORG's deep hope of sports industry. "Xiwang" originates from ice hockey club "ORGKRS-ORG" and is the name of the club's mascot. "Xi" is taken from the rhino shape of the mascot itself. Rhinos are powerful and good at running; And "Wang" means vigorous vitality, brave and good fighting. At the same time, it sounds as "Hope" in China Pinyin, which reflects the enterprising meaning of pursuing higher, faster and stronger in sports.

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In addition to the home flavor brought by prepared dishes of the Feast and the enterprising struggle brought by Xiwang, there are also the "fruit time" cans that are essential to relieve heat in hot summer.

Look, the fruit cans carrying the beautiful memories in the childhood are coming.

"Full-time" fresh canned yellow peach, the production line is directly built near the fruit planting base, and the production is done on the spot. The whole process from picking to processing is not more than 8 hours. The data showed that after one day of picking, vitamin C in yellow peaches would be lost by 30%, while that in canned yellow peaches would only be lost by 10%. Compared with the "fresh" fruits that takes 2-3 days for long-distance transportation, "Full-time" fresh canned yellow peach can keep fresh better. From the production process to canned products, ORG strictly controls the quality to a new level and strive to eliminate the public's concerns about canned food.

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Speaking of canned yellow peaches, another childhood memory must be recalled--Luncheon meat

Parents always say it's unhealthy. Finally, they couldn't help buying you a can. Moguan Luncheon meat produced by ORG  has a meat content of up to 90%. It looks like meat, and the safe meat source can be traced throughout the whole process. The key point is that after canning and pasteurization, there are almost no microorganisms in the tank under vacuum. Don't worry about your health at all. Just eat it. With the easy to tear cover, it is safe and convenient to enjoy delicious.

Mom is no longer worried that I can't eat safe meat!

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The last one to come is Yuan Yang Wu Yu series drinks, another “magical weapon”, which is an essential tool for people to relief heat. They are composed of Hemp walnut, Dendrobium Pu'er, Ganmai Dazao, Panax Notoginseng flower

In September 2021, ORG signed a strategic cooperation agreement with Yunnan Industrial marijuana Industry Investment Co., Ltd. to jointly create Yuan Yang Wu Yu series drinks. Because of this cooperation, the outside world began to pay attention to ORG's independent brand business.

Different from ordinary drinks, Yuan Yang Wu Yu is positioned as a plant functional drink, which is a cross-border medicine. It contains Yunnan characteristic Chinese herbal medicines such as Dendrobium, hemp seed, Panax notoginseng and liquorice, and has the function of Chinese herbal medicine.

Before launching JD.COM, It has made a stunning appearance in the offline preheating activity of the 15th meeting of the conference of the parties to the United Nations Convention on biological diversity (COP15), and has received good evaluation from the packaging design to the taste of the product.

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Safe, green, delicious, convenient and storage resistant are the key words for shareholders after reviewing ORG's independent brand products.

Through the innovative business strategy, ORG makes full use of its comprehensive capabilities in strategic forward-looking research, technology development, business model design, upstream and downstream collaborative development in the industry, following the upgrading direction of consumer culture and the market trend of FMCG industry. While developing its independent products, ORG also promotes the integrated service business model, forming a mutual promotion development pattern of "packaging + FMCG".  

Without the trust and support of investors and partners, we can't do this all the way. And a foreseeable future can not be separated from the "review" of shareholders again and again to make the business more stable and the quality more perfect.

Now, the "review" of independent brands is still continuing. Welcome to the rostrum!

From July 2 to 16, shareholders can scan the QR code on poster through Wechat, then submit the identity information, receive the shareholder's exclusive coupon, and enter the JD "Fast health food and beverage flagship store" to enjoy a discount as low as 50%.

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