On April 14, the 108 China Food & Drinks Fair, which lasted for three days, came to a successful conclusion in Chengdu. Under the premise of boosting consumption in 2023, the exhibition scale and audience attendance of this year’s China Food & Drinks Fair have reached the “highest point in history”, demonstrating the strong industrial economic strength and huge consumption potential of China’s food and drinks industry, and reflecting the important role of the China Food & Drinks Fair as an economic “barometer” and industry “wind vane”. The functional beverage Xiwang, jointly launched by ORG and China Sports Industry Group, which focuses on sports, has become a very eye-catching sight among many exhibitors at the Food & Drinks Fair.
It is reported that for the first time, the Century City New International Convention and Exhibition Center and the Western China International Expo City have been fully utilized in this year’s China Food & Drinks Fair, with an exhibition area of 320000 square meters, making it the largest in the history of the China Food & Drinks Fair and one of the largest professional exhibitions in the food and alcohol industry in the world in the past four years.
On the Road of Pursuing Dreams, Xiwang Accompanies You. Olympic Champion Zhong Tianshi Appears at the China Food & Drinks Fair
At the China Food & Drinks Fair, Xiwang’s booth was very eye-catching. The overall booth design with Chinese red as the main color and Xiwang’s peloton with the same color were very eye-catching. The shining appearance of the spokesperson for the Xiwang brand, world champion, and cyclist Zhong Tianshi in a Chinese red team uniform has made the Xiwang booth a star booth on site.
As the first product of ORG’s cooperation with the Chinese Sports Industry Group, Xiwang itself has its own sports attributes. Rich in niacin, vitamin B group, caffeine, taurine and other essential components for exercise, it not only provides regular nutritional supplements, but also innovatively uses the “Peiyang 2+2” formula to scientifically supplement exercise energy, replenish physical strength, quickly restore exercise status, and improve exercise performance. Since its launch, it has received recognition from a large number of professional sports enthusiasts, and world champion cyclist Zhong Tianshi has become the brand spokesperson for Xiwang.
At the China Food & Drinks Fair, Zhong Tianshi not only had a friendly interaction with the attending audience, but also specifically said that she really liked the name “Xiwang” because it sounds like “hope” and has a very good meaning. She also shared her views on dreams and hope: when you are full of hope in the process of pursuing your dreams, your heart will be full of motivation. On site, Zhong Tianshi also personally wrote a pen to offer exclusive fan benefits - signature cans. Due to Zhong’s appearance, the Xiwang booth was as popular as a celebrity meeting, and successfully became the “most popular star” of the entire China Food & Drinks Fair.
With abundant achievements, Xiwang’s strong approach overtaking on corners on the sports drinking race track
Xiwang has always been the most popular presence at this year’s Food & Drinks Fair, as all visitors to the event can try Xiwang for free. A lot of people tried Xiwang at the exhibition booth. 24000 bottles of Xiwang were taken away and appeared in every corner of the Fair, achieving comprehensive coverage.
In recent years, with the rise of the nationwide fitness craze, functional and sports drinks have emerged one after another. However, Xiwang carries the dual excellent genes of producing professional sports formulas under the supervision of the Chinese sports industry and designing professional packaging for the top enterprise of ORG Metal Packaging. It can be said to be a dark horse type athlete on the sports beverage track, and once launched, it has received recognition from many professional athletes. Xiwang, who performed outstandingly at the China Food & Drinks Fair, has received unanimous favor from many participating dealers. According to statistics, at theChina Food & Drinks Fair, the Xiwang booth has received over a thousand visits, with over 120 signed customers and over 300 intended customers. The overall outstanding performance of over 420 customers can definitely make Xiwang the “most popular star” at the Fair.
The 108th China Food & Drinks Fair has come to a perfect end, with both the scale and the number of attendees being the “highest in history”, proving the great situation of “boosting consumption and economic recovery”. The 420+performance of Xiwang not only proves its strength and attractiveness, but also proves that the future momentum of the popular sports beverage track will be even stronger. Everything is advancing, and Xiwang is also helping to accelerate its progress speed on the way to a better tomorrow!
