On April 13, as one of the authoritative honors in the industry, the highly anticipated important event of the 18th China International Alcoholic Drinks Exposition - the 2022 “Qingzhuo Award” liquor new product selection was held in Luzhou. On site, after multiple evaluations by judges composed of wine industry experts, consumers, media, and distributors, Budweiser’s Fanjiale Glory Special Brewing Wheat Beer, which was provided with shell cans by ORG, won the honor of “2022 Qingzhuo Award - Wine New Product”.
Oscar in the wine industry which is more innovative
The “Qingzhuo Award” is an authoritative selection event organized by the China Liquor Industry Association, renowned for its professionalism, rigor, and fairness. It has always been known as the “Oscar in the Wine Industry”. Professional judges conduct a comprehensive evaluation of the sensory and quality of the selected works, and the high standard and strict selection process makes the “Qingzhuo Award” one of the authoritative honors in the alcohol industry, with full value. Since its beginning in 2015, the “Qingzhuo Award” has become a “wind vane” leading the innovative development of national liquor products.
The “Qing” in the “Qingzhuo Award” symbolizes “better and better”, expressing sincere wishes for the industry to bring forth new ideas and new talents. This year’s “Qingzhuo Award” has achieved multiple “firsts” and innovations in the selection of new alcoholic beverages (beer). Not only has the selection rules and scoring system adopted the industry recognized international beer competition sensory evaluation system - CBC China International Beer Challenge Sensory Evaluation System for the first time, but the beer expert team is also composed of the 7th National Beer Evaluation Honorary Committee, Supervisors, National Evaluation Committee members, and others. The judges with such rules and specifications make the selection results of this “Qingzhuo Award” more authoritative, influential, and representative. The award-winning of Fanjiale Glory Brewing Wheat Beer not only represents the popularity and professional recognition of the innovation of craft brewing in the market, but also means that at the level of liquor innovation, packaging innovation also endows liquor innovation with new significance.
Unique innovative cans highlight the dining atmosphere
The shell canister that won the “Qingzhuo Award” this time is a type of canister specifically designed to hold beer, pioneered by ORG. Its design inspiration comes from the shell barrel. In terms of shape, it breaks through the traditional three piece can shape and is very unique. The overall shape is more slim and easy to grip, and the large capacity is also more suitable for Chinese household consumption scenarios.
Innovative inner coating technology for preserving beer flavor. In terms of internal coating technology, ORG’s shell canisters adopt unique techniques to better preserve the flavor of beer, in order to avoid iron ion precipitation causing beer turbidity, metal flavor, and affecting beer taste; It optimize the coating inside and outside of empty cans to meet the requirements of water spraying sterilization process, which is more conducive to the preservation of beer content. In addition, due to the pressure issue of beer cans, while ensuring the aesthetic design, a unique top and bottom structure is adopted to enhance the strength of empty cans, and the bottom cover structure is optimized to solve the problem of a large number of convex corners at the bottom of empty cans, optimize the rust prevention performance of empty cans, and enhance the experience of refrigerated drinking. In terms of process structure, the shell cans can be said to achieve a full sense of technology.
The sense of technology and innovation of the shell can is not only recognized by Budweiser and the “Qingzhuo Award”, but also by the international can making industry. The shell canisters have successively won international canning awards such as the “2019 Canmaker Beverage Three-Piece Can Silver Award [Shell Canister]”, the “2019 Asia CanTech Beverage Three-Piece Can Gold Award [Shell Canister]”, and the “2022 Canmaker Three-Piece Beverage Can Gold Award [Shell Canister]”. Shell canisters have been very popular since their debut. As early as 2019, shell canisters were applied and promoted by Tsingtao Beer. The Pearl River Beer has widely used this product in high-end products, which shows the great strength of shell canisters in the field of metal beer cans.
Driven by the new trend of consumption upgrading, continuous innovation is the key endogenous driving force for the high-quality development of the liquor industry, and it is also an inevitable choice to meet the increasingly diverse, personalized, and high-end needs of consumers. The selection of the “Qingzhuo Award” for new liquor products not only has a very positive guiding significance for the innovation ability of major liquor industries, but also has a very important significance for metal packaging leading enterprises such as ORG, which are closely related to liquor. Only innovative packaging that integrates functionality, craftsmanship, technology, and environmental protection can truly enhance the value of alcoholic beverages and showcase the packaging forms needed for the future development of the liquor industry. On this path, ORG has been working hard!
