The smoke and fire in the world are the most soothing to the hearts of mortals!
Before the peak of summer, the most smoky barbecue season of the year has begun. It is said that there is our friendship in barbecue, and our youth in beer. This small barbecue full of friendship and youth, how could it be without beer as the golden partner? ORG has recently launched a 650ml single drink shell canister to add fuel to the smoky barbecue and the wonderful life we live together.
Diversified specifications make trendy single drink more enjoyable
ORG’s shell canister model has always been highly anticipated in the market, with a 980ML large size dinner version that meets the requirements of scenario based dining. This time, after conducting user usage research and analyzing segmented consumption scenarios, ORG has also launched a 650ml shell canister, which is more slender and suitable for single handed grasping. It is suitable for individual single consumption, not only meeting the luxury of bottle blowing and drinking, but also providing a “celebratory” artifact for barbecue gatherings and cup clinking. In terms of product connotation and consumption mode, the 650ml shell canister not only breaks the barrier of product homogenization, but also enhances the diversified characteristics of the product, providing consumers with a more unique and rich beer drinking experience.
In addition to its slim appearance, the 650ml shell canister also has a fashionable shape. The main image of the can body is designed according to the mascot of Beijing, the guardian god of peace, "God of the Rabbit" (God of the Rabbit), and the mythical “Aoyu”. It integrates the elements of youth and fashion, and perfectly integrates the China-Chic style with the sense of fashion. The bright and vibrant color of the can body injects youthful vitality into the packaging, while endowing the product with a youthful, cool, and highly personalized visual expression. The combination with the main image highlights the youthful attitude of being brave in exploration and advancing, and stimulates consumers’ infinite imagination, refreshing the traditional impression of beer brands among young people.
Full of technology and craftsmanship, showcasing the style of a large enterprise
As a leading enterprise in metal packaging, ORG 650ml shell canisters are still full of corporate charm in terms of overall technological content. In terms of internal coating technology, in order to avoid iron ion precipitation causing beer turbidity, metal flavor, and affecting beer taste, a unique process is adopted to better preserve beer flavor; it optimizes the coating inside and outside of empty cans to meet the requirements of water spraying sterilization process, which is more conducive to the preservation of beer content. In addition, due to pressure issues in beer cans, a unique top and bottom structure is adopted to enhance the strength of empty cans while ensuring aesthetic design. And ORG optimizes the bottom cover structure to solve the problem of a large number of convex corners at the bottom of empty cans, and it optimizes the rust prevention performance of empty canisters, and enhances the cold storage and drinking experience. In terms of process structure, the shell canisters can be said to achieve a full sense of technology.
Furthermore, this shell canister body printing also adopts the industry’s leading “digital relief technology”, which ensures the production and manufacturing process requirements of color printed iron while also using digital printing technology to print raised patterns on the surface of color printed iron. By coordinating with the colors, text, patterns, and other aspects of the printing layout, a balanced and contrasting image is formed. The pot body “Rabbit Lord” combines the powerful and domineering characteristics of Guan Yu, the God of Wealth, and the dragon, and rises into the air. His armor and broadsword are three-dimensional and vivid, with a realistic touch and a silver glow, depicting the Rabbit Lord’s desire to yield rain and subdue demons, bringing a mysterious and peaceful color to the world, vividly portraying it. The scales around the “Aoyu” are shining with metallic luster and imposing, making the picture more three-dimensional and dynamic, bringing a strong visual effect, highlighting the magical and boundless power of the Aoyu.
More specifications and possibilities for diversified human life
ORG has been continuously innovating beer packaging since 2007. In September 2007, ORG mass-produced 5L beer barrels, solving the problem of domestic beer packaging not being able to be capped and sealed, and repeatedly applied, and extending the time for maintaining beer flavor. This product has obtained a total of 6 patents and has won 3 awards for the Asia Canning Conference Beverage Three-Piece Can, Special Purpose Can, and Asia’s Best Canning Company of the Year. Afterwards, ORG successively launched innovative beer packaging such as 2-liter barrels, 1-liter vertical beer cans, 650mL wine glass cans, and 980ML shell cans. These innovative can types have not only been recognized by customers, but also by the international can making industry. The 980ml shell canister has successively won international can making awards such as the “The 2020 Canmaker Decoration & Printing Silver Award”, “The 2021Canmaker Prototype Can Bronze Award”, “The 2022 Canmaker Three-Piece Beverage Can Gold Award and Printing Technology Innovation Award” at the Global Can Maker Summit, Leading the development direction of beer packaging innovation in China.
At the same time as the launch of the 650ml shell canister, the 500ml shell canister has also been developed and tested, and is ready to be launched. ORG has always adhered to the innovative concept of “applying the first generation, reserving the first generation, and researching and developing the first generation”, conducting market demand analysis, continuously leading research and development, and walking ahead of customers, thinking about how to provide more comprehensive services to customers, while also helping customers achieve an increase in product value at the terminal. When there is demand in the market, we can quickly launch products to meet the demand; when products with the same level of technology as ORG appear in the market, we are able to continuously launch new products. ORG offers more differentiated and high-end packaging options for products of the same capacity in the market with diversified specifications of shell canisters.
In the future, ORG will continue to develop more innovative beer packaging to better connect, serve, and meet consumer needs. ORG Shell Canister is for love, for joy and for the precise addition of firewood to our lives!
