The National Corporate Culture Annual Conference (2023) was held in Yibin City, Sichuan Province, from December 15th to 16th. ORG Technology was honored with the "First Prize for Outstanding Achievements in National Corporate Culture for the 2022-2023 Year."
The conference was organized by the China Enterprise Confederation and the China Enterprise Directors Association, co-sponsored by the Sichuan Enterprise Confederation, Sichuan Enterprise Directors Association, and the People's Government of Yibin City, and undertaken by Wuliangye Group (Stock) Company. The theme of the conference was "Shaping Excellent Corporate Culture to Unite the Development Strength of Enterprises." It comprehensively implemented the spirit of the 20th National Party Congress, deeply studied and implemented Xi Jinping's cultural thought, explored new ideas and methods for advancing corporate culture construction comprehensively, and enhanced the soft power of corporate culture to promote higher quality and level of development for enterprises.
ORG's awarded corporate culture achievement was titled With the Mission of Being a Packaging Solution Provider in the New Era, Leading High-Quality Development of Private Manufacturing Enterprises. It elaborated on the role ORG's culture in driving the development of the company across three main sections.
The medal awarded to ORG for the "First Prize for Outstanding Achievements in National Corporate Culture."
I. With "Being a Packaging Solution Provider in the New Era" as the fundamental principle, ORG has nurtured the intrinsic driving force for corporate development.
ORG has consistently placed significant emphasis on the construction of corporate culture. Grounded in the practicalities of corporate reform and development, ORG has innovated through exploration, giving due consideration to the role of corporate culture. The company continuously refines and summarizes its corporate cultural philosophy, systematically crafting a corporate culture system with "Being a Packaging Solution Provider in the New Era" at its core.
With "Being a Packaging Solution Provider in the New Era" as its corporate mission, ORG has consistently dedicated itself to progressing alongside the nation and leading the industry forward. Chairman Zhou Yunjie has expressed that ORG aspires not only to be a service provider but also an active participant, achieving the enhancement of the entire value chain in the metal packaging industry.
The history of packaging is vast and profound, representing not only the development of packaging but also the history of human civilization and technological progress. The concept of using utensils to store and present ritual, with the reciprocal relationship between ritual and utensils, has long been ingrained in the cultural subconscious of the Chinese people. As pioneers in the Chinese metal packaging industry, ORG, with "Being a Packaging Solution Provider in the New Era" as its corporate mission, inherits and promotes the cultural essence of seeking truth, doing good, and appreciating beauty through packaging. It also combines the remembrance of the present and the anticipation of the future. Simultaneously, ORG embraces the inclusive, pragmatic and innovative spirit of packaging, leading the company, hand in hand with the nation, to bravely shoulder its mission.
The 20th National Party Congress report clearly states the importance of focusing on the real economy, promoting new industrialization, and accelerating the construction of a manufacturing powerhouse. As a participant in the private manufacturing sector, ORG adheres to the corporate spirit of "striving forward, innovation, honesty, and harmony." Guided by the values of "technology as the core, and co-prosperity with ecology," ORG aims to be "a Packaging Solution Provider in the New Era," injecting new vitality into its corporate culture. In doing so, it contributes to China's transition from being a packaging giant to a packaging powerhouse.
A Corner of the ORG Packaging Industry Strategic Development Research Center
After 30 years of growth and development, ORG has become a witness to the national spirit of several generations of entrepreneurs who have rolled up their sleeves and worked hard since the era of reform and opening up. It is a witness to the entrepreneurial spirit of Chinese enterprises that strive and persist in shaping national brands in the global industrial chain. The corporate spirit that has precipitated from this has also contributed to ORG's development into a leading enterprise in the metal packaging industry. In order to boost the development of the metal packaging industry, ORG has put forward the vision of being the "leader in the packaging service ecological chain," integrating corporate culture into strategic development, injecting strong impetus into the industry's sustainable development.
II. Shaping the Enterprise with "Being a Packaging Solution Provider in the New Era" and Crafting a Distinctive Cultural Growth Pathway
ORG consistently places "Cultural Shaping of the Enterprise" in a strategically significant position equal to its development. On the occasion of its 10th anniversary of going public, the group once again refines and clarifies the distinctive cultural system of "Being a Packaging Solution Provider in the New Era," integrating it into development strategies and transformation innovations. Guided by the core values of "technology as the core, and co-prosperity with ecology," ORG's entire staff has formed a consensus to build a "second growth curve" centered around technology and green initiatives, paving the way for high-quality development. The vision of becoming the "leader in the packaging service ecological chain" propels ORG steadily along the path to becoming an internationalized enterprise in the metal packaging industry and a leading company spanning the entire industry chain from design, manufacturing, filling, to recycling and reuse. The corporate spirit of "striving forward, innovation, honesty, and harmony" tightly links the personal destinies of employees with the rise and fall of the enterprise. The distinctive culture of "Being a Packaging Solution Provider in the New Era" has become a spiritual bond connecting all ORG employees, serving as the intrinsic driving force for the survival and development of the enterprise.
To transform the connotation of corporate culture into a shared set of values and interests for all employees, ORG implements a comprehensive intergrated communication strategy, using the Metal Packaging Museum and the "ORG People" magazine as the two main battlegrounds for the dissemination of corporate culture.
ORG Metal Packaging Museum, Different Packaging Forms and Products Throughout History
In the ORG Metal Packaging Museum, ORG situates itself within the temporal context of the entire development of packaging in China, narrating the story of ORG's development intertwined with the culture of metal packaging. This not only allows visitors to personally experience the profound and extensive Chinese packaging culture but also provides insight into the historical mission and contemporary responsibilities of the ORG brand. Additionally, it inspires employees with a sense of pride and responsibility towards their work and careers.
The image of ORG People magazine from previous issues
The ORG People magazine serves as an enlightening tool, not just for internal and external communication, but also as a vital window through which ORG employees gain insights into ORG's strategies, the development of the packaging industry, and the cultivation of their work-related thinking. By incorporating voices from various sources, including corporate leaders, industry experts, and partners in the packaging ecological chain, ORG communicates its corporate values, endorsed beliefs, and development philosophy to employees. This helps deepen the understanding of ORG's culture and fosters recognition of ORG's values.
In day-to-day management and operations, ORG plans activities at different levels, from the group to local branches, creating branded and sustainable employee events. Through diverse activities such as book reading clubs, employee sports events, branch-level skills competitions, and more, ORG aims to create an "attractive working environment," enhancing employees' sense of work purpose, belonging, and loyalty. To cultivate a better cultural atmosphere and encourage employees to recognize and actively share the company's values, ORG has established its own personnel capacity training system called the On-the-Job Training (OJT) system. The OJT system not only provides employees with job-related skills training, elevating both technical and industrial competency, but also integrates a mentorship component into work relationships. Through the OJT coaching module, the "master-apprentice" relationship becomes embedded in work dynamics. By allowing senior employees to impart knowledge through everyday teachings and leading by example, there has been a subtle yet effective reinforcement of employee identification with ORG's culture. This approach has better facilitated the internal transmission and continuity of the corporate culture.
III. Guided by the Corporate Culture of "Being a Packaging Solution Provider in the New Era," Activating High-Quality Development for the Company
ORG, taking on the responsibility of supporting the development of China's metal packaging industry, has evolved from a single can supplier to a comprehensive packaging solutions provider, gradually advancing towards becoming an international metal packaging enterprise. In 2018, ORG made a cross-border acquisition of Ball Asia Pacific, swiftly becoming a global giant in the metal packaging industry with international influence and ranking among the largest metal packaging enterprises in Asia. In 2021, ORG's main business revenue reached 12.3 billion, making it the only metal packaging enterprise in China with a main business revenue exceeding 10 billion.
After nearly 30 years of development, ORG's values have been widely recognized by various sectors of society. It consecutively ranked among the Top 500 Chinese Private Enterprises in Manufacturing and the Top 100 Beijing Private Enterprises in 2021 and 2022. Within the industry, ORG received the "Outstanding Enterprise Award in the Packaging Industry for 2021" from the China Packaging Federation. It secured the 4th position on the list of the Top 100 Chinese Packaging Enterprises in 2021 and became the top-ranking Chinese Metal packaging enterprise in 2021.
With the vision of being the "leader in the packaging service ecological chain," ORG persists in continuously integrating and upgrading its core, metal packaging, creating a full industry chain service capability. Currently, it has established a comprehensive packaging solution that integrates product design, packaging design and manufacturing, filling services, and information-assisted marketing. And it successively established nearly 40 manufacturing bases, with industry coverage in 16 provinces, municipalities, and autonomous regions, including Hubei, Shandong, Jiangsu, Zhejiang, and Hainan. Chairman Zhou Yunjie has stated that ORG not only aims to be a service provider but also a participant, achieving the enhancement of the entire metal packaging value chain. ORG consistently insists on co-creating value with its customers, helping them maximize value at the market end through technological and model innovations and the integration of the industry resource chain.
In 2020, ORG was honored as an excellent supplier by FIRMUS Dairy, and this is a glimpse of the factory.
Over the past decade of collaboration with FIRMUS, ORG has adopted a "follow-up" production layout, establishing production bases in Gannan County and Kedong County. Currently, ORG produces nearly one hundred million milk powder cans annually for FIRMUS, contributing to FIRMUS's position as the leading brand in the Chinese infant formula market. In 2022, ORG initiated the second "factory within a factory" project in FIRMUS's Kedong factory, providing comprehensive services, including product design, can manufacturing, product testing and other supporting services. Through high-quality, in-depth, and seamless and integrated services, ORG reduces operational costs for both parties, facilitating the growth of FIRMUS Dairy in the Chinese infant formula market.
ORG's partnership with LEASUN FOOD began with a small order of only 50,000 coated iron cans in 2017. Despite the modest size of the order, the ORG team did not show the slightest negligence and provided dedicated service to the customer. After five years of collaboration, ORG's team's dedication, sincerity, and problem-solving service mindset and attitude left a profound impression on LEASUN FOOD. Trust was established, and the order quantity increased year by year, from 50,000 cans in 2017 to over 65 million sets in annual supply in 2022. The collaboration witnessed LEASUN FOOD's rapid transformation from an export-oriented enterprise to the top domestic brand in canned fruits. Through collaborative efforts with customers, ORG's value and brand awareness continue to rise, forming long-term stable strategic partnerships with over a hundred well-known food and beverage brands.
The value shared by all ORG employees is "technology as the core, and co-prosperity with ecology." As early as 2006, Chairman Zhou Yunjie proposed the viewpoint that the "way out for the metal packaging industry lies in recycling, and the way out for metal packaging products lies in innovation." Today, technological innovation and green development have become the primary driving forces for ORG's development and transformation.
ORG’s film-coated iron factory is located in Shangyu, Zhejiang.
Over the 30 years of development, ORG has been actively advancing domestic packaging technology to align with international standards. From introducing the first "powder supplement coating" process in China to successfully developing the international lightest "0.12mm DR material" three-piece can, and further innovating in the independent research and use of film-coated iron materials as well as digital packaging, ORG has consistently regarded technological innovation as a driving force for corporate development. Today, ORG has become a leading enterprise in the domestic packaging technology field, consistently maintaining its position at the top tier of international technological innovation.
Guided by the spirit of innovation, ORG has received over a hundred awards in the field of technological innovation. By the end of 2022, ORG has accumulated 163 valid patents, 85 valid trademarks, 5 software copyrights, and 13 artistic copyrights.
In Zhejiang, Smart Recycling handles the recycled packaging materials.
In the aspect of green growth, ORG not only promotes China to achieve international leading levels in the use of green materials but also actively conducts research on "metal packaging recycling and reuse technology." Leading the various sectors of the industry chain, ORG has established the first domestic "packaging material recycling center" in Shaoxing, Zhejiang, as part of the "zero-waste city" pilot program. This initiative effectively promotes the "circular economy" and contributes to the green and sustainable development of the industry.
As a publicly listed company, ORG has consistently embraced social responsibility, responding to the national "dual-carbon" goals. Through green technological innovation, the company promotes the use of clean energy sources such as photovoltaic power generation to reduce carbon emissions in production and operations, fully transitioning to green manufacturing and intelligent manufacturing.
The continuous lightweighting material reduction project of Budweiser 330# can at the ORG Foshan factory has successfully made it the lightest 330# can in China. In addition, the establishment of Smart Recycling in Zhejiang has cooperated well with Budweiser's waste aluminum can recycling (UBC) project and has been piloted in several Budweiser factories in 2022. Furthermore, this year, ORG released its first ESG report, disclosing its efforts and achievements in sustainable development to the public. The company plans to regularly release such reports, welcoming public scrutiny and professional guidance, marking ORG's gradual entry onto a path of standardized and transparent sustainable development governance.
In the aspect of social welfare, ORG has collaborated for several consecutive years with the National Technical Guidance Group for Blindness Prevention, Beijing Tongren Hospital, and the Beijing Institute of Ophthalmology to "Bring Light" to cataract patients in nationally impoverished counties. Following the Wenchuan earthquake, ORG actively contributed to the construction of Hope Primary Schools. During incidents such as the southern snow disaster, floods in Shanxi, and the earthquake in Ya'an, ORG company has consistently participated in relief efforts. Amid the current COVID-19 pandemic, ORG swiftly carried out donations through its production bases in Beijing, Hubei, Jiangsu, Yunnan, and Guangdong. Throughout the pandemic, ORG's Hubei branch responded positively to calls for orderly resumption of work and production, earning the on-site guidance and positive affirmation from Vice Premier Sun Chunlan.
In the future, ORG will continue to integrate the distinctive culture of "Being a Packaging Solution Provider in the New Era" into its corporate development, talent cultivation, and social responsibility. It will adhere to the strategy of creating a Chinese industrial brand, actively practice green development, contribute to society, and steadfastly move towards the goal of becoming an international enterprise in the metal packaging industry.
