In June this year, Coca Cola officially entered the alcoholic beverage market in China by launching topo-Chico Topak, the "the happy wine for the fat", and recently launched Lemon-Dou, a Japanese style Lemon sparkling wine. Coca Cola has added new forces to its "whole category beverage" improvement plan.

Based on years of good cooperation and ORG's strong strength, the new products launched by Coca Cola are still supported by ORG Technology Co., LTD for canning and filling supply.

Product segmentation and taste upgrade  Coca Cola continued its efforts after testing the waters

The Lemon-Dou series launched this time has a total of three products. Compared with Topak, the Lemon-Dou series has made a more subdivided target group positioning and product segmentation, with alcohol content and lemon juice content as the distinction. Honey lemons (3.4% alcohol by volume, 10% lemon juice), signature lemons (5.6% alcohol by volume, 15% lemon juice) and salt lemons (7.5% alcohol by volume, 10% lemon juice) are available in a low-sugar version that consumers can choose from according to their preferences. In taste, Topak is Mexican flavor, Lemon-Dou is Japanese flavor, more suitable for the taste of Chinese consumers.

Two giants of beverage packaging  Strong cooperation between two giants to create two cans of low alcohol wine

As the number one player in the beverage industry, Coca Cola has a huge consumer market and brand influence in China. With the gradual rise of domestic pre-mixed wine consumption, it focuses on the huge market expansion potential of crossover "low-alcohol drinking" tipiness track. Therefore, at the very beginning of the launch of Topak, Coca Cola took full consideration of its production capacity and technical research and development strength, and established a "rapport" cooperation relationship with ORG on the canning and filling of Topak. ORG has also applied for the admitement of alcohol filling related business for this project and obtained the approval. Meanwhile, it has completed the workshop, equipment, special testing equipment, legal compliance evaluation and design, etc. It is full of sincerity to cooperate with this upgrade and acted quickly.

Topak's sales also lived up to expectations after its launch. After its launch, Topak entered the top 10 of T-mall 618 low-alcohol liquor stores in the first three days of June.

Strength leading technology support  ORG layout long term planning

With the cooperation of many domestic and international brands such as Coca Cola, ORG has created a "non-traditional" can + filling road on the basis of years of commitment to metal can production research and development. In the cooperation with Coca Cola's new category of low-alcohol wine products, ORG has mastered the product characteristics of alcoholic drinks and the special production and storage links.

The business related to alcohol products is a typical dangerous liquid business, which has very high requirements for production safety. Even for large metal packaging enterprises in China, it is rare to apply for related business independently. In order to produce the low-alcohol wine of Coca Cola, ORG meets the most stringent requirements for all Settings and equipment, site environment and surrounding environment in the production and investment of new plants, including fire emergency treatment and anti-leak emergency treatment plans. It is fully equipped with the production capacity of 95% base liquor processing and dilute blending at the front end and the production capacity of back-end blending, filling, packaging and sterilization equipment, which provides strong support for Coca Cola to adhere to the asset-light operation strategy in domestic business layout.

We don’t love binge drinking, but small drunk! The Lemon-Dou of Coca Cola will become a "The happy wine for the fat" favored by more and more young people after it is opened by "king blast". ORG alcoholic drink production service ability to upgrade again, believe in the foreseeable future, will be for the domestic traditional alcoholic drinks business model the optimization and upgrading of play a positive role.