On January 26, ORG and China Sports Group signed a strategic cooperation agreement. As the domestic metal packaging leader ORG and sports industry leader Chinese sports, the two leading industry cross-border strong alliance, will focus on spreading sports marketing, sports events IP creation, sports education and training and other areas of in-depth cooperation, and the development of new products as a cooperation breakthrough, deep tapping the advantages of the two sides resources, and jointly incubate and cultivate sports food and beverage independent brands.
Zhou Yunjie, chairman of ORG Technology, signed a strategic cooperation agreement with Shan Tie, the director and president of China Sports Groups
At the signing ceremony, Zhou Yunjie, chairman of ORG technology Co., Ltd. and Shan Tie, Director and President of China Sports, both expressed their strong confidence for this cooperation. "China Sports has been looking for 'sports +' opportunities, ORG has been building 'packaging +' advantages, both sides around the sports and health track, their resources complementary advantages with broad prospects. " Zhuhai Runge Evergreen Equity Investment Fund witnessed the signing ceremony as the second largest shareholder of ORG, and General Manager Wang Huanxin expressed his support for ORG's layout in the sports and health track business. "We are well aware that China Sports is a consolidator of resources, a rule maker and an industry platform builder in China's sports industry, and believe that through this cooperation, we will give full play to our respective advantageous resources and capabilities to form an alliance for long-term common development, mutual benefit and common development."
Wang Huanxin, general manager of Zhuhai Runge Evergreen Equity Investment Fund, congratulated the signing by video link
Cross-border Collaboration Product First "Xi Wang Sports Nutrition Drink" is born
As the first project to be implemented in the cooperation agreement, the new product to be jointly developed by the two parties will be named "Xi Wang Sports Nutrition Drink" and has already entered the production stage. The product is divided into a sugar-free version and a regular version according to the needs of the consumers. The main focus of this product is on the function of sports nutrition, which helps to improve sports endurance, quickly refresh and fight fatigue, and enhance physical functions. Consumers can choose the corresponding flavour according to their needs in different sports scenarios, and quickly replenish the electrolytes and water lost by sweating during exercise.
In addition, Xi Wang sports nutrition drink also includes caffeine, vitamins and taurine to meet the needs of people’s modern life. The B vitamins help with protein metabolism , utilisation and accelerate the breakdown of liver glycogen into ribose, which helps with energy production and makes people feel more energetic. Caffeine not only enhances endurance and delays fatigue, but also helps to promote fat transport to the mitochondria for oxidative decomposition function, which promotes fat burning and provides energy. It can be said that for sports people to complete energy and nutrient replenishment, all of these effects Xi Wang can achieved.
The strength of technical advantages Xi Wang metal jar slimming bottle has a lot to offer
ORG, as the developer and manufacturer of this new product, has taken full advantage of the metal packaging giant's technological leadership by adopting the industry's high-end attributes of metal and aluminium slim bottles and cans, giving "Xi Wang Sports Nutrition Drink" more "external advantages" in addition to its substance.
First of all, the can is slim and comfortable to hold when drinking, and the widened 38 calibre mouthpiece has been designed to allow for a comfortable drinking experience for sports people who need to take large sips of energy. In addition, compared to the conventional metal cans of similar drinks, the metal cans of Xi Wang can be tightened again and again after opening, which is safe and hygienic and keeps the taste unchanged throughout the drinking process. The nutritional content of Xi Wang is also protected by the metal can's good light and air tightness, which greatly avoids the risk of nutrient deterioration due to light.
Secondly, as far as taste is concerned, metal has excellent thermal and cooling properties, which broadens the use scenario for sports people. Whether it's a hot summer day or a refreshing cool down after a high intensity workout, or a warming of the mouth that is a must for people who want to maintain their health, metal bottles have an advantage over plastic bottles.
Finally, the precise liquid nitrogen filling technology during the production process increases the internal pressure of each metal bottle and can, perfectly solving the problem of deflated cans during transport and storage, ensuring that every bottle of Rhinoceros feels high quality from start to finish.
Winter Olympic year with product breakthrough ORG + China Sports cross-border cooperation is promising for the future
With the opening of the Beijing 2022 Winter Olympic and Paralympic Games just around the corner, China Sports Group, as a leading enterprise in China's sports industry and a licensed retailer of the Winter Olympic and Paralympic Games, has taken the first step to cooperate with ORG at this time, which is not only the initial implementation of China Sports Industry's plan in the field of "sports food and beverage", but also an important layout of the business model of "sports + multiple industry resources". In the future, the two sides will start more cooperation in the fields of spreading sports marketing, the creation of sports event IP, sports education and training, etc. ORG will also, in the next cooperation, gradually improve the whole chain of sports marketing planning professional services with the platform of China Sports, and build the most professional sports marketing to spread brand in the industry of big consumption.
"The opening year of the 14th Five-Year Plan has just passed, and the development target of "the total scale of the sports industry will exceed RMB 5 trillion by 2025" has been set. In the next three years, China will also host a number of world-class competitions such as the Asian Games and the World Class competition, and the eyes of global sports will be focused on the "China time zone". With the boom in overall fitness consumption, ORG will ride on the "wind turbine" of sports industry growth and enter the fast lane of rapid growth.
