Recently, after the alien and the big devil, Yuanqi Forest, a dark horse in the beverage industry, has landed another son in the energy drink track and launched a new “gas” energy drink “MAXX”.

The “MAXX” launched by Genki Forest this time is divided into two types: 0 sugar and sugar, and the target group focuses on people who need to refresh their minds and replenish energy. 0 sugar starts, energy breaks the game, and Yuanqi Forest has launched energy drinks one after another, which can be seen in the ambition of the energy drink track.

On the 18th of this month, coinciding with the 2nd Supplier Conference of Yuanqi Forest, as a partner of Yuanqi Forest, it is also the supplier of the new product “MAXX” and the previous “Big Devil” energy drink.

Precise layout and differentiated competition, from the inside to the outside, the aura is fully open

Energy drinks are one of the fastest-growing sub-categories in the current beverage market, and it is not surprising that Yuanqi Forest, as a national fashion beverage brand loved by young people, chose to enter the energy drink sub-category track.

In Yuanqi Forest, which has considerable experience in energy drinks, its alien electrolyte water has exceeded one billion sales in two years after its launch, and the growth rate is extremely amazing. The “MAXX” launched this time not only uses the 0 sugar model that Yuanqi Forest is accustomed to meet the needs of sugar control people, but also the sugary model can quickly replenish sugar, both of which are added with taurine, caffeine, vitamin B6 and niacinamide and other nutrients, which fully meet the concerns and needs of contemporary young people for healthy consumption.

In addition, as a relatively rare carbonated energy drink, under the premise that there is no national-level explosive product at present, it is believed that the distinctive characteristics of “MAXX” and “gas”, coupled with the layout strategy of Yuanqi Forest “online first, then offline, and brand to attract channels”, which is different from that of traditional beverage brands, is bound to win the opportunity for “MAXX” to compete for the top hit in the sub-category in the energy drink track.

In addition to the internal “full of aura”, the newly launched “MAXX” outer packaging is also very distinctive, this cool outer packaging supplied by ORG is full of texture, and the slender can continues the high quality of ORG’s consistent and comfortable grip. The “X” on the can, which represents infinite possibilities, is very eye-catching, and the realistic water droplets as the background design make this energy drink with mint essence look very cool, full of energy as if it can burst out at any time.

The whole tank design can be said to be very textured. Such a perfect packaging will help “MAXX” to achieve a 10% eye-catching effect on the shelf, which can be described as a full aura in a crowd of energy drinks.

As the largest supplier of metal cans to Yuanqi Forest, ORG undertakes more than 90% of the metal packaging supply of Yuanqi Forest, not only providing perfect packaging, but also giving full support in production, inventory, transportation and other links, and won the 2022-2023 Supply Guarantee Award of Yuanqi Forest.

Energy Drink Innovation Achieves “MAXX” Innovation is the driving force for ORG's sustainable progress

The competition in the functional drink track is extremely fierce, and consumers not only need a deep-rooted taste experience, but also want to lead the consumption trend and fashion trend by choosing a personalized product, which requires continuous innovation, and “MAXX”, as a relatively rare carbonated energy drink, is an innovative product of Yuanqi Forest in the energy drink segment.

The spirit of innovation has always been the constant development direction and guidance of ORG.

From a single can-making enterprise to today’s comprehensive packaging solution provider with brand planning, packaging design and manufacturing, filling services, and information-assisted marketing as the core.

With the spirit of innovation, ORG has embarked on a path of rapid development of its own.

At the product level, from the earliest introduction of powder recoating to the development of its own coated iron technology, ORG has broken through layers of international technology blockade and achieved achievements comparable to the international level today.

At the service level, ORG is the first factory-in-factory proximity service model, which has elevated the strategic cooperation with suppliers to a new and closer height, and realized the coordinated development of supply chain and technology with suppliers.

From filling to self-development of prefabricated dishes and functional drinks, to the cross-border layout of the global energy focus industry - in the field of new energy battery shells, ORG has always been at the forefront of the development of the industry with the spirit of innovation.

Whether it is the dark horse of the beverage industry, Yuanqi Forest, or the metal packaging giant ORG, both parties have always regarded “innovation” as a long-term driving force for the development of the enterprise, and the aura of “MAXX” has already made a splash in the energy drink track.

ORG always provides partners with sustainable competitive products and intelligent, differentiated and integrated innovative services.