Set off for love in a windy place

“Going to a Windy Place” made the audience in front of the TV once again marvel at the beauty of Dali, Yunnan, living in a reinforced concrete city, more and more people are eager to go outdoors, return to the basics, relax their spirits, feel the beauty of nature, and breathe the rhythm of the wind naturally in outdoor sports. Outdoor sports have become a new way of life, and they have become a fashion and trend.

On October 24, the National Development and Reform Commission, together with the General Administration of Sports, the Ministry of Natural Resources, the Ministry of Water Resources, the National Forestry and Grassland Administration and other departments, issued the “Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)” (hereinafter referred to as the “Action Plan”), which put forward 28 in 6 aspects The measures with solid and high gold content provide accurate and efficient policy guarantees for the high-quality development of outdoor sports.

From October 27th to 29th, the 2023 China Outdoor Sports Industry Conference with the theme of “New Outdoor Life, New Momentum for Consumption” was grandly opened in Dali Bai Autonomous Prefecture, five outdoor sports events will be held at the same time, hiking, running, sailing, galloping in windy places...Sports Dali, run for love!

As the official and sole sponsor of the sports drink at the highest level of the year-end event, Xiwang, a sports nutrition drink under ORG, appeared in every corner of the conference and the venue in a beautiful red “suit”, bringing a wonderful taste and professional sports nutrition experience to all participants of the conference and events.

Starting from Dali, we will open a new world of “outdoor+” industry

The forest coverage rate is 65.51%, the air quality rate is more than 99%, the concentration of negative oxygen ions is 1 to 20,000 per cubic meter, and the average annual temperature is 16.4 degrees. The unique natural conditions are the natural advantages of Dali to host this event.

The product positioning of “Professional Sports Nutrition Drink” is an important fit for Xiwang as the official sole sponsor of sports drinks at the Outdoor Summit. “Endurance and long endurance”. Xiwang is a professional sports nutrition drink suitable for Chinese sports life, whether in terms of product positioning or function, Xiwang is extremely suitable for the needs of the outdoor sports consumption field, but also the embodiment of the vigorous development of the “outdoor +” industry.

As Liu Ming, director of the Department of Social Development of the National Development and Reform Commission, said at the special press conference: a large number of new models and new formats of “outdoor +” have emerged, consumer products have become increasingly diversified, and the leading role of outdoor sports in the sports industry has become more prominent.

From the foot of Cangshan Mountain to the shore of Erhai Lake, “China Thousands of Sails Race”, “Dali Hiking Activity”, “Lucid Water and Green Mountains China Leisure Sports Challenge (Dali Station)”, “China Leisure Sports Challenge (Dali Station)”. “National Automobile (RV) Camping Assembly Race (Dali Station)” and “Erhai Bicycle Race”, these sports events provide outdoor sports enthusiasts with a sports feast to show their talents and challenge their limits. Dali brings out the unique charm of outdoor sports with beautiful scenery. Xiwang also uses professional formulas and excellent connotations to supplement “full” energy for people who love outdoor sports anytime and anywhere.

The natural sense of “outdoor +” has its own energy

As a sports drink jointly created by China Sports Industry, a leading enterprise in China’s sports industry, and ORG Technology, a leading enterprise in metal packaging, Xiwang was born with its own sports genes, and even the rhinoceros on the bottle is full of dynamics.

Xiwang Sports Nutrition Drink contains nutrients such as vitamins B1, B2, B6, B12, and niacin (B3). Vitamin B6 is a component of more than 60 enzyme systems, which can promote gluconeogenesis during exercise, prevent the occurrence of exercise-induced hypoglycemia, and improve the body’s aerobic endurance. At the same time, Xiwang also innovated and launched the sports endurance special formula Peiyang 2+2, taurine, vitamin B2 and vitamin B6and other nutrients can effectively improve the oxygen supply capacity of exercise, reduce the lipid peroxidation reaction caused by exercise, promote the activity of antioxidant enzymes in the body, protect cells, and delay exercise-induced fatigue. In addition, Xiwang Sports Nutrition Drink also contains niacin, which can participate in metabolism, release energy, fight fatigue, accelerate body recovery, and relieve muscle soreness. Vitamin B12 boosts metabolism, helps muscles contract, and provides energy.

In addition to the “connotation”, Xiwang’s metal aluminum bottles and cans are also the sports “artifact” that has to be said, different from the common cans and plastic bottle packaging, Xiwang has the packaging advantages that most similar products do not have.

Metal bottles and cans can be shaded to preserve the nutrients in the cans.

The slim bottle is more convenient and comfortable to hold in sports scenes.

Widen the bottle mouth to meet the needs of sports people to drink in large gulps, repeatedly open and tighten for easy carrying and storage, and replenish energy anytime and anywhere “never add blockage”!

Xiwang has always been on the road of outdoor sports

Since its listing, Xiwang has been actively participating in various sports competitions, and has frequently appeared in recent outdoor events.

In April this year, as the designated sports functional drink of the “Belt and Road” Shaanxi Hanzhong Triathlon, Xiwang provided energy supply and endurance support for the two-hour race in the endurance sport of triathlon.

In the riding in Jiangmen, Guangdong Province in June, Xiwang followed the riders’ Hot Wheels and galloped through every unique scenery check-in point in Taishan, becoming a must-have for riding with unanimous praise from on-site cyclists.

In July, at the “Xiwang Cup” Huangshan International Road Cycling Race, Xiwang sent a steady stream of energy and the excitement of winning the championship for 97 athletes for the 118-kilometer race.

In October, as a partner of the three-day “Tour of Chongming Island Women’s World Tour”, Xiwang provided high-quality nutritional support to top female cyclists from all over the world to help them perform at their best.

At this outdoor sports industry conference, Xiwang once again “checked in” the beautiful scenery of Erhai Lake in Dali, especially in the Dali Erhai Bicycle Race, which appeared in the supply stations along the 120-kilometer Erhai Lake route as always. Xiwang, that’s how powerful it is!

If life needs to be colorful, then the outdoors must be the most beautiful color, at any time, riding the wind, riding the wind, is the most beautiful appearance of life, there is love in the heart, there is wind under the feet, there is a rhino in the hand, and the body has energy!