The China National Intellectual Property Administration (CNIPA) recently announced the latest group of businesses that passed the review process or newly recognized as 'National Intellectual Property Demonstration Enterprises and Superior Enterprises' for 2023. Among these, ORG Technology Co., Ltd. (hereinafter "ORG") has been distinguished as a National Intellectual Property Demonstration Enterprise. This recognition is awarded in acknowledgment of ORG's exceptional product innovation and intellectual property creation capabilities. It represents the highest state honor bestowed upon a company for its achievements in intellectual property (IP) management.

Starting off as a traditional can-making enterprise, ORG has evolved into a technological pioneer. It was the first in the country to introduce powder re-coating technology and has been innovative in its use of DR materials and DWI aluminum bottles and cans. Additionally, ORG has made significant strides in the creation of irregular shaped cans and has been at the forefront of research and application in laminated steel. These technological advancements have been crucial in ORG's growth, establishing it as the largest metal packaging company in China over the past three decades.

ORG has played a dual role in the metal packaging industry: not only contributing to the development of IP policies but also benefiting from China's increasingly sophisticated IP protection environment.

IP as the Guardian of Business Growth

National Intellectual Property Demonstration Enterprises are companies recognized by the CNIPA for excelling in technological innovation and IP management and serving as industry role models. Being awarded this honor signifies that ORG has evolved into a leading company, proficient in creating, utilizing, protecting, and managing IP.

Thanks to its outstanding overall competitive edge in dealing with intellectual property rights (IPR), ORG has set a benchmark in the industry and gained significant influence. In fact, right from its early days, ORG understood the critical role of innovation in business growth. This insight has transformed the small can-making factory in Hainan into a leading provider of comprehensive packaging solutions and large-scale modern industrial group in China.

In 2024, ORG celebrates its 30th anniversary, marking three decades of significant contributions to China's IP protection system in a booming national economy. The company's commitment to innovation was evident as early as 2007, when it established a research and development unit for laminated steel, a field then dominated by foreign technology. ORG's efforts were pivotal in filling a critical gap in the domestic market. This forward-thinking approach earned it the recognition of 'Beijing Patent Pilot Enterprises' in 2010. Today, 16 years after ORG's initial venture into laminated steel, this technology has started to set trends in the FMCG market, owing to its distinctive technological and environmental benefits.

The development of laminated steel is a prime example of how ORG fosters technological innovation via the IP system.

Over its 30-year history, the company has made significant strides in IP creation, application, protection, and management. In executing its core business and R&D activities, ORG consistently prioritizes patent considerations and conducts IP infringement risk analyses. This approach ensures that IPR protection is integrated throughout the entire innovation process.

For ORG, a range of strategies has been instrumental in advancing the high-quality development of its IP work which further spurs its innovation and growth. According to ORG's Q3 report for 2023, the company's main operating income in the first three quarters reached 10.707 billion yuan. This remarkable achievement ranks ORG among the very few elite manufacturers in the domestic metal packaging industry with revenues in the tens of billions of yuan.

The development of ORG's IP management system has progressed hand in hand with its rapid business expansion. To date, ORG has filed for over 230 patents and secured authorization for more than 200. Notably, our 'Method and Equipment for Laminating Polyester Film to Metal Substrate without Adhesive' received the 17th China Patent Excellence Award. In addition, ORG holds 88 valid trademarks, including one renowned Beijing trademark, as well as five software copyrights and 15 work copyrights.

Fostering Innovation via an Advanced IP System

The key to ORG’s successful transformation from a can-maker to a comprehensive packaging solution provider is to combine technological innovation with advanced manufacturing. In essence, ORG has developed its core competitive edge in the metal packaging industry by innovating in technology, service, and business models.

To foster innovation, ORG is dedicated to establishing an efficient IP management system and is steadfast in its pursuit of standardized management practices. To motivate its employees towards innovation, the company has set clear guidelines regarding the responsibilities of the IP management department. It has also defined rewards and penalties, along with corresponding incentive mechanisms. This approach has successfully engaged employees in business innovation and employee inventions. Moreover, ORG provides a platform for the exchange, sharing, and dissemination of technical knowledge among employees.

Guided by these developmental principles, ORG consistently adheres to the ethos of innovative development. We focus on our primary objective of high-quality growth, implement strategies for innovation-driven expansion, enhance the quality and application efficiency of our R&D team's patent creation, and continuously improve our management and service capabilities. These efforts ensure we maintain our lead in an era marked by industrial technological advancements.

After three decades of dedicated practice, ORG has developed a comprehensive IP management system which provides a robust theoretical and technical foundation for the company's IPR management and protection efforts.

In terms of fostering corporate culture, ORG has established a middle-office of IP management. This office handles the promotion of IP-related laws and regulations and dissemination of IP knowledge. It also provides IP-related training and supports IP application and protection. These initiatives have yielded significant results.

ORG's commitment to IP management has garnered recognition at the provincial, municipal, and national levels. In 2011, it was named a 'Beijing Patent Demonstration Enterprise'. In 2015, it became the 'Beijing Practice Base for National Patent Examiners'. It was awarded the title of 'Intellectual Property Superior Enterprise' in 2017, and in 2019, it was selected as one of first group of 'Beijing Intellectual Property Demonstration Enterprises'.

Evolving into a Ten-billion-yuan Business Powerhouse

Every award ORG has achieved reflects the enduring commitment and hard work of its people over generations. For instance, the 17th China Patent Excellence Award-winning 'Method and Equipment for Laminating Polyester Film to Metal Substrate without Adhesive' is a result of ORG's 16 years of expertise in laminated steel. The company has secured 40 authorized patents in this field, including 17 invention patents. ORG also played a pivotal role in establishing national standards for 'Laminated Steel and Aluminum for Food Containers'.

From a practical standpoint, the steel lamination technology significantly reduces environmental impact: CO2 emissions are cut by 69.95%, solid waste by 99.7%, energy consumption by 68.89%, and it conserves industrial water and tin resources.

In recent years, ORG has achieved further breakthroughs in product differentiation, packaging intelligence, design diversity, and the R&D and application of new materials. These advancements have been crucial in enhancing the company's value and propelling its future growth.

While focusing on product and technological innovation, ORG places significant emphasis on IP work. By continuously refining its IP management system and enhancing the IPR protection and application, ORG has effectively turned IP into a key aspect of its competitive edge. This transformation provides robust support for the company's ongoing sustainable development.

Being named a 'National Intellectual Property Demonstration Enterprise' not only acknowledges ORG's accomplishments in IP management but also marks the start of a new chapter in its journey of technological innovation. Committed to strategic reinforcement in IPR planning, ORG continues its dedication to an innovation-led path of high-quality development. The company is intensifying its efforts in IPR protection and streamlining IP application and utilization to further enhance its core competitive strengths.

For ORG, IPR are the most critical asset for safeguarding high-quality development and propelling its next phase of growth.