The Beijing International Craft Brewery Exhibition, an annual highlight for the craft beer industry in China, kicked off on April 1, 2024. This event is a focal point for beer professionals globally, providing an opportunity to exchange the latest insights and enjoy a variety of craft beers. The exhibition offered a vibrant setting for attendees to network, share innovative ideas, and celebrate the diversity and creativity within the craft beer community. Among the participants was ORG, which presented its internationally acclaimed cannon barrel cans.
The Golden Era of Craft Brewery
Craft and unfiltered beers have experienced a meteoric rise in popularity recently, captivating both the young and middle-aged demographics with their distinct appeal. The allure lies both in the lasting malt flavor that dances on the lips and the great sensation brought by slow fermentation. This exceptional taste profile has quickly become popular among younger consumers, establishing these beers as the preferred choice for social gatherings.
The consumer landscape has dramatically transformed, with the distinctive flavors of craft and unfiltered beers toppling the longstanding domination of "big green bottles" and "small silver cans" on retail shelves. This shift isn't solely due to the exceptional quality of the beers per se; packaging innovation plays a pivotal role as well. Advances in the packaging industry, alongside improvements in beer storage and transportation techniques, now ensure that beer freshly brewed in factories can now be delivered to consumers without losing its intended quality and freshness.
Additionally, the growing trend toward canning underscores the benefits of metal packaging protection for beer. Within this evolving context, ORG's cannon barrel cans have risen to prominence, offering a unique advantage in safeguarding the freshness and purity of craft and unfiltered beers, enhancing the overall consumer experience.
Enhancing Craft Beer with Cannon Barrel Cans
Named for their resemblance to cannon barrels, ORG's cannon barrel cans have revolutionized the beer packaging industry with their departure from the traditional three-piece can design. Their unique, slim shape is not only easy to handle but also aligns perfectly with the beer consumption settings, offering a large capacity that embodies energy and passion.
Previously, large-capacity craft beer containers were predominantly made of stainless steel, which came with high production and maintenance costs and presented food safety risks during the recycling and cleaning processes. With the beer industry's growth and the push for consumption upgrading, ORG introduced the 980ml cannon barrel cans in 2018. These cans have not only replaced stainless steel containers at the production level but have also expanded options for consumers. This innovation has addressed the critical needs and challenges of large-capacity beer packaging, opening a new category in the high-end beer market.
In the context of tinplate beer packaging, concerns have been raised about the potential for iron ions to leach into the beer. The acidic nature of beer can corrode the tinplate material, leading to the release of iron ions, to which beer is particularly sensitive. However, ORG has successfully addressed these concerns and earned widespread acclaim both within and beyond the industry. Through the development of materials against strong acid corrosion, honed over three decades, and the adoption of an independently developed laminated steel material, ORG has effectively mitigated the impact of iron ion leaching on the flavor of the beer. This achievement not only demonstrates ORG's commitment to innovation and quality but also reinforces the safety and integrity of its beer packaging solutions.
ORG has also leveraged its extensive experience in the food and beverage packaging industry to refine its cannon barrel cans, enhancing their suitability for beer filling and preservation.
Building on its dedication to product excellence and industry leadership, ORG is collaborating with the China National Research Institute of Food and Fermentation to develop a rapid detection method for iron ions. This initiative is aimed at safeguarding the quality of ORG's products by ensuring that any potential leaching of iron ions into the beer can be quickly identified. Moreover, ORG is also actively advocating for the adoption of this detection method as a national standard, showcasing its commitment to driving innovation in manufacturing processes.
Craftsmanship Leads to Acclaim
A standout product is often recognized for its exceptional quality.
In the realm of craft beer preservation, the use of laminated steel cans, driven by technological advancements, not only broadens the scope of novel materials in beer packaging but also carves out a new niche within the beer industry.
These cans shine in terms of structural design and craftsmanship as well. Their enhanced thickness and durability significantly bolster the safety of the beer during transportation, significantly reducing the likelihood of damage or bursting. Moreover, the cannon barrel cans of 38mm opening diameter present a strategic advantage for managing the dissolved oxygen levels in beer, a critical factor in maintaining beer quality. This feature, along with their superior ability to block out light compared to glass bottles and other packaging materials, ensures a stable preservation environment for the beer, and thus preserves the beer's pure taste and delicate flavors.
The cannon barrel can distinguishes itself not only through its design but also via its innovative technique of digital embossing. This method allows for the embossing of textured patterns onto colored tinplate, marrying vibrant colors, texts, and designs to create a visually engaging experience. Additionally, advanced printing techniques like gold foil printing, embossed printing, digital printing, thermochromic ink printing, and lenticular printing are also employed. These innovations produce a variety of distinguished effects that produce dynamic, visually impactful designs. This blend of cutting-edge technology and creative design elevates the metal packaging to a higher level of sophistication and personalization.
The environmental benefits of the cannon barrel can have garnered increasing interest from brands. Made from recyclable tinplate and laminated steel, it contributes to resource conservation and waste reduction.
From a consumer standpoint, the lightweight design of the cannon barrel can not only economizes on metal usage but also enhances its portability, making it a perfect companion for picnics and outdoor activities. This convenience allows beer enthusiasts to enjoy their favorite brews easily across diverse settings.
It's clear why the cannon barrel can has achieved international acclaim and numerous awards since its debut.
For instance, the 980ml cannon barrel can has distinguished itself through its unique design and exceptional body printing, earning prestigious accolades such as The Canmaker 2020 Decoration & Print Quality Silver Award, The Canmaker 2021 Prototype Bronze Award, and The Canmaker 2022 Beverage Three-piece Gold Award and Innovative Printing Award. In October 2023, the 650ml version further solidified its reputation by securing The Canmaker 2023 Silver Award.
Standing out on the international stage, the cannon barrel can is celebrated as the only award-winning product from China in both can design and body printing. Moreover, with a range of sizes including 500ml, 650ml, and 750ml, it caters to a variety of consumer needs and has garnered accolades from both consumers and brands alike for its versatility.
Cannon Barrel Cans: Pioneering a New Wave of Industry Empowerment
The introduction of the cannon barrel can has sparked a revolution in beer packaging, offering a broader array of options to the market. In an industry where meticulous craftsmanship and the nurturing of brand culture are paramount, packaging plays a crucial role. The creation of the cannon barrel can is a direct response to these evolving trends within the beer sector. Now, with its proven performance and a suite of international awards, this can has become the preferred choice among premium beer brands. This success aligns perfectly with ORG's mission to bolster the brewery industry through a "packaging+" model. ORG is committed to continuous innovation, aiming to develop new categories and provide an expanded range of superior choices for both brands and consumers.
