ORG Partners with National Stadium: Elevating "Packaging+" Strategy at the Bird's Nest

On May 23, ORG Technology Co., Ltd. and the National Stadium in Beijing entered a new chapter of collaboration by signing a memorandum of cooperation in the stunning Golden Hall of the Bird's Nest.

This partnership unites two industry leaders, symbolically creating a "golden nest" and initiating a pioneering phase of cross-sector cooperation between a domestic metal packaging company and a sports venue.


This strategic alliance coincides with significant developments for ORG's Auxerre Football Club, which recently celebrated its promotion to France's Ligue 1 after clinching the season's league championship.

The club, known for its distinguished history and exemplary youth training system in both Europe and China, embarked on a tour in China around the time of the signing, further highlighting the deepening sports and cultural ties between the two nations. 2023 marks the 60th anniversary of diplomatic relations between China and France, and the collaboration in football is a prominent example of the ongoing cultural and sports exchanges between the countries.

This cooperation perfectly aligns with ORG's mission, as captured by our slogan, "Excellence in Packaging for Excellent Brands". By partnering with the National Stadium, we are enhancing our strategy through a comprehensive approach that encompasses youth football training, brand promotion, cultural and sports engagement, and integrated marketing. As we anticipate the excitement of the Paris Olympics, this partnership is set to inject new vitality into both organizations, enriching our contributions to sports, culture, and business on a global scale.


The signing ceremony was witnessed by dignitaries including Zhu Hongren, Party Secretary, Executive Vice President and Secretary-General of the China Enterprise Confederation and the China Enterprise Directors Association; Yang Haibin, Deputy Director and Party Group Member of the Beijing Municipal Bureau of Sports; Guo Zhiguo, Deputy General Manager and Standing Committee Member of the Party Committee of Beijing State-Owned Assets Management Co., Ltd.; Xavier Loustaunau, Cultural and Educational Cooperation Counselor from the French Embassy in China; Zhao Jianmin, Deputy Secretary of the Party Working Committee of the Beijing Olympic Park Management Committee; Lu Wenyu, Deputy Director of the Beijing Olympic Park Management Committee; Shen Xiangfu, former head coach of the China’s National Olympic team and current Director of the Technical Committee of the Chinese Football Association; Chen Changhong, full-time Executive Committee Member and Deputy Secretary-General of the Beijing Football Association; and Baptiste Malherbe, President of Auxerre Football Club.

The founders and leading officials of the involved organizations also attended the signing ceremony including Guan Yuxiang, founder of ORG; Zhou Yunjie, Chairman of ORG; Duan Tao, Director of the Office of Full-time Directors and Supervisors at Beijing State-Owned Assets Management Co., Ltd.; Zhao Zhixiong, full-time Director and Supervisor at Beijing State-Owned Assets Management Co., Ltd.; Zhao Gang, Party Secretary and Chairman of Beijing Beiao Group; Zhang Ke, General Manager of CITIC Guoan First City; Zhang Jingdong, Chairman of Guoao Holdings Group Co., Ltd.; Xiang Jun, Party Secretary and Chairman of the National Stadium Co., Ltd.; and Song Jiafeng, General Manager of the National Stadium Co., Ltd..


As a leader in the domestic metal packaging industry, ORG is committed to delivering comprehensive packaging solutions. From brand planning and packaging design to manufacturing, filling, and information-aided marketing, ORG consistently leads the industry with innovative practices. Our recent cooperation with the National Stadium marks a significant advancement in ORG's sports industry strategy and adds a new dimension to our "Packaging+" strategy.

The National Stadium, known globally for hosting major sports and entertainment events, not only serves as a symbol of national pride and a promoter of sports culture but is also revered by sports enthusiasts worldwide. This collaboration with ORG leverages the unique strengths of both entities to propel forward the development of China's sports industry.


Through this partnership, we are set to co-develop a youth football training IP, aiming to establish a premier international competition platform for China's young elite football players. This initiative is expected to significantly enhance the development of youth football in the country. The Auxerre Football Club, part of the ORG portfolio, with its century-long history and renowned youth training system, has produced numerous talents for the French national team.

Additionally, our collaboration will explore new dimensions in sports IPs and sports marketing scenarios. By integrating our respective strengths, we aim to create a more diversified sports marketing matrix, providing more comprehensive and efficient marketing services to brands.

As a provider of packaging services for renowned brands, ORG has a longstanding commitment to delivering extensive branding services. This collaboration with the National Stadium will elevate our service system and provide cross-border collaborative support for numerous brands, enhancing our ability to serve industry leaders effectively. Leveraging the strong influence of the National Stadium, this partnership is also poised to inject fresh momentum into the development of ORG’s own brands.


As a leading industrial group in the packaging sector, ORG proudly serves a prestigious client list including global giants such as Red Bull, Zhan Ma, Dongpeng Special Drink, Amway, Uni-President, Physical Energy, Budweiser, Tsingtao Beer, Yanjing Beer, Snow Beer, Zhujiang Beer, Jiaduobao, Coca-Cola, Pepsi, Jianlibao, Genki Forest, Beibingyang, Bingfeng, Feihe, Yili, Mengniu, Yan's House, Dazhou Xinyan, Lulu, Want Want, and others.

The collaboration between the National Stadium and ORG presents a mutually beneficial partnership. For the National Stadium, this alliance opens up additional commercial opportunities and is poised to significantly boost its brand value. For ORG, the cooperation underscores and amplifies our influence and standing within the sports industry. This partnership is set to inject fresh energy into the vibrant growth of the sports sector, offering consumers an enriched experience that intertwines sports culture with brand engagement.


A highlight of the event was a special segment where players from Auxerre Football Club shared the field with young Chinese athletes at the Bird's Nest. This interaction facilitated a cultural exchange through football, bridging generations and fostering international connections.

Leaders from Beijing's state-owned cultural and sports enterprises, partners from various sectors, and members of the press attended the forum and witnessed the signing ceremony. This included Yang Qiyong, Party Secretary and Chairman of Beijing National Aquatics Center Co., Ltd.; Xie Xiaolong, Deputy General Manager of Beijing National Speed Skating Oval Management Co., Ltd.; Liu Liduo, Deputy General Manager of National Indoor Stadium Co., Ltd.; Xu Xiaodong, Executive Director and Deputy General Manager of Beitou Sports Development Co., Ltd.; Wang Xiqiao, founder and Executive Principal of Moonshot Academy; and Xie Rui, Party Secretary and Office Director of Moonshot Academy.