Culture & Sports Industry
Product Description
Completed Football Market Development Strategy
While conducting business in the ice hockey field, ORG also carried out a new layout in the field of football. Through a series of investment in the acquisition of international high-quality football resources, the training of teenage players and investment in the IP-oriented start-up projects, ORG has been actively explored and tried in the field of Sino-French football culture exchanges, teenage players communication, training and transportation, which has accumulated certain practical experience and sophisticated football marketing development strategies.
  • Investing In High-Quality IP Property Football Youth Training Program – Sport 8 International
    In 2015, ORG invested in the “Sport 8”, which was co-founded by Jianxiang Huang, and subsequently signed a strategic cooperation agreement on the EU-China youth soccer training business, which opened up an export route for outstanding young Chinese football players. This includes building preparatory courses in China, establishing youth training overseas bases, and sending a number of students and players overseas to promote the development of youth football.
  • Acquisition of Strong Youth Football Team From France - AJ Auxerre
    In October 2016, ORG officially acquired AJ Auxerre from France. The acquisition marks the strategic implementation of ORG in the youth football training system. ORG will rely on the well-known youth training system of AJ Auxerre, to build a youth soccer training base and to participate in the operation of commercial competitions in China.
  • Cooperation With Local Football Associations
    In December 2016, the chairman of ORG Yunjie Zhou and the chairman of AJ Auxerre consulted with the leaders from the Physical Culture Bureau of Anhui Province, mainly on issues of the establishment of youth training bases, the organization of professional clubs, and on the development of joint football trainings and events, which finally reached consensus among all parties.
Exerting Forces on Youth Training, Promoting Sino-French Football Cultural Exchanges
2017.4
2017 TSF U14 Football Invitational
In 2015, ORG invested in the “Sport 8”, which was co-founded by Jianxiang Huang, and subsequently signed a strategic cooperation agreement on the EU-China youth soccer training business, which opened up an export route for outstanding young Chinese football players. This includes building preparatory courses in China, establishing youth training overseas bases, and sending a number of students and players overseas to promote the development of youth football.
2017.11
National Youth Male Football U15 Championship
In November 2017, under the active promotion of ORG, AJ Auxerre U15 team was invited to participate in the 2017 National Youth Male Football U15 Championship in China. During the 9-day tight schedule of matches, AJ Auxerre U15 team were ranked second in the scoreboard of the championship with three wins, one loss, and one draw. The team members are mixed with who was born in 2002 and 2003, and they also have shown the depth culture heritage of French youth strong team to other participants through their high professional performance both inside and outside the stadium.
Introducing the AJ Auxerre Training System Into China
In November 2017, the signing and opening ceremony of AJ Auxerre’s youth training base was held in Bengbu. This also marked a good starting point for “Auxerre-China” and provided a platform for the new internationalization of Anhui football. After the base is completed, AJ Auxerre will arrange experienced foreign football coaches to carry out special training for youths in Bengbu City, and provide a more extensive exchange platform for local football players, which will provide a new opportunity for development to further improve the overall level of Bengbu’s football and open up a new journey of the internationalization of Chinese football.

The Association de la Jeunesse Auxerroise (short for AJ Auxerre) is a football club located in Auxerre, a town in Burgundy in central France. It was founded in 1905 and its home is at Stade l'Abbé-Deschamps by the River Yonne, which can accommodate 18,541 people. It is currently having matches in the French Football League. Auxerre is the smallest among the cities that major European clubs locate, with a total population of 40,000.

French Football League First Division Champion: 1995-96
French Football League Second Division Champion: 1979-80
French Cup Champion: 1993-94, 1995-96, 2002-03, 2004-05
French Cup Runner-Up: 1978-79, 2014-15
UEFA Intertoto Cup Champion: 1996-97, Runner-Up:1999-00
France DH Bourgogne Champion: 1969-70, Joint-Champions: 1908-09
Vice-champion of France FGSPF Runner-Up: 1908-09
Champion of Bourgogne FGSPF Champion: 1905-06, 1906-07, 1907-08,
1908-09, 1909-10, 1910-11, 1911-12, 1912-13, 1913-14

1982 is a year that marked the historic and symbolic significance in the field of youth training for AJ Auxerre and French football. In this year, AJ Auxerre established France’s first professional youth training base.

AJ Auxerre’s teenage players also have excellent results in the cultural courses. In the 2012 high school graduation exam, there was an 86% pass rate, and the average score was higher than the average score of high school students in France.

In September 2014, the club built up a new youth training building, equipped with modern and humane facilities. The members of coaching team are famous coach in the French youth training community. The youth training has made AJ Auxerre shining in the international football arena, which is also one of the core strengths of the club.

Push Outstanding Domestic Football Players To Study Overseas
On February 1, 2018, former National Youth Captain Jie Zheng was rented to AJ Auxerre, who is wearing No. 22 shirt. ORG also hopes that through this form of talent exchange, more domestic excellent youth soccer players will be able to experience advanced studies and practices from international competitions, which also broadens their football career channel, and eventually make them become China's outstanding professional football talents. By this way we can promote and drive the development of Chinese football industry.